Available with Version | 2.168 and up |
|---|---|
Role | Order Manager - Fulfilment; System Administrator |
External Systems | The Trade Desk |
...
General Information
Select “The Trade Desk” connection and select the “Active” checkbox
Ad Price
Select the right one
Buying Order Fields, select the following:
Channel (Required)
Advertiser (Required)
Insertion Order ID (Required)
Start Date (Required)
End Date (Required)
Order Type (Required)
Order Goal (Required)
Budget Amount (Required)
Budget Amount Daily
Selected Targeting
Buying Item Order Campaign Status (Required)
Budget Impressions
Budget Impressions Daily
Buying Items Fields, select the following:
Line Item ID (Required)
Status (Required)
Selected Targeting
Bid Amount (Required)
Max Bid (Required)
Budget Amount (Required)
Start Date (Required)
End Date (Required)
2. Buying Order
To initiate the process of buying media through The Trade Desk, you need to define a Campaign using the ADvendio Buying Order. Here are the steps:
...
Required | ADvendio Field | Additional information | |||
|---|---|---|---|---|---|
| Channel |
| |||
| Advertiser | - | |||
| Name | - | |||
Auto | Insertion Order ID | It will be assigned after the Buying Order is submitted | |||
Auto | N/A | ADvendio currently uses ‘Available’ as the fixed default | |||
- | Start Date | - | -Gets the timezone from the item zone. | ||
| End Date | - | |||
| OrderType |
| |||
| Order Goal | The campaign objective. To set it, you must also specify the Primary Channel
| |||
| Budget Amount |
| |||
- | Budget Amount Daily | Only to be set if the flag is true, then no budget will be set on individual line item level | - | Channel | Display Video Audio NativeDisplay NativeVideo DigitalOutOfHome |
- | N/A | ADvendio currently uses ‘Reach’ as the fixed default | |||
- | Budget Impressions |
| |||
- | Budget Impression Daily | can be selected at a Buying Item level | - | Start Date | Get the timezone from the item zone. |
Auto | N/A |
|
...
Required | ADvendio Field | Additional information | ||||
|---|---|---|---|---|---|---|
| Insertion Order ID | - | ||||
Auto | Line Item ID | - | ||||
| Name | - | ||||
| Status |
| ||||
- | Selected Targeting | - | ||||
| Bid Amount | This would be the Minimum Bid amount equivalent | ||||
| Max Bid | - | ||||
| Budget Amount | - | ||||
- | Budget Impressions | - | ||||
- | Budget Amount (Daily) | In case of daily budget | ||||
- | Budget Impressions (Daily) | - | ||||
| Start Date & Start Time | - | ||||
| End Date & End Time | - |
...