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Available with Version

2.169 and up

Role

System Administrator

External Systems

Google Ads

Challenge

Unlock the power of Google Ads for your business within ADvendio. With this integration, you can:

  • Efficiently strategize campaigns, effectively allocate budgets, and use your inventory to optimize media buying activities.

  • Ensure seamless data synchronization, eliminating any discrepancies or gaps, and guaranteeing accurate insights.

  • Amplify the effectiveness of your internal processes, achieving higher levels of productivity and efficiency.

  • Simplify and expedite the configuration of your media buying activities on the Google Ads platform, reducing both time and effort investments.

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Solution

Step-by-step instructions to set up the Google Ads connection n in ADvendio:

In order to start using the Google Ads integration, you will need to set up a new record of type “Google Ads”. Follow the steps below:

  • In the main ADvendio menu (App launcher) type “Connections”

  • Click on the “Connections“ tab

  • Create a new connection record by selecting the option “New”

  • Select “Google Ads” as a new record type

...

 

  • A window “New connection: Google Ads” will open: enter your username in the related mandatory field (“User Name”). If needed, use the Description field to store any additional information

  • Press Save. A new connection record (of type Google Ads) will be created.

 

...

Follow the next steps to generate an OAuth token and complete the connection process.

  • Open the new Connection record you just created

  • In the right upper corner Click “Generate AdServer OAuth Token”

  • After your Google Ads username pops up, click Submit

  • Under “Generate Authorization Code you will see “Link to Ad Server”

  • Log into Google Ads, and accept the authentication as shown in the screenshot below

  • Copy the token authorization code and paste it into the ADvendio field

Possible field values and explanation when creating a Google Ads connection:

Field value

Description

User name

Enter the user name you use to login to the AdServerAccess TokenGoogle Ads

Additional Password

The access OAuth token authorisation code will be stored here

Access Token - provide name

This is a developer token belonging to the Google Ads manager account. It can be found in Google Ads tools and settings - API center - API Access

Info

The account needs to be a Manager account.

Record Type: Google Ads

“Google Ads” record type is shown by default as it’s been previously selected in the set-up process

Network ID

Enter the Network ID relevant to this login. This is necessary if you have more than one profile in your Google Ads account.

Active

Info

You should check this box to activate the AdServer connection

Description

You can enter additional text to describe the login record

 

Data to import from Google Ads

Once the authentication token is obtained and the Google Ads Connection is established, as a next step we would strongly recommend using the “Transfer to ADvendio” feature to import Google Ads data into ADvendio for smooth media advertising and buying activities.

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put screenshot 2

By using this feature you can select the information you want to import into ADvendio:

Info

This can be implemented at a later stage but is recommended to perform sooner to have the access to all capacities of the feature.

We would recommend importing the following information from the platform:

  • Import Account → Advertiser

  • Import Inventory → Creative

ADvendio import and synchronization instructions:

3.5.3 How to import and sync targeting information and IDs from connected systems with ADvendio?

3.5.4 Which targeting information and inventory IDs will be synched between ADvendio and external systems, what do they mean and how will they be used?to map Advertiser wiki page here

Setup

Info

For advice on permissions and rights to use ADvendio Connect please refer to 7.3.17 Which permissions and rights are needed for a user to access ADvendio Connect and the integration of third-party systems?

For a smooth Google Ads integration with ADvendio it is recommended to perform the previously described steps:

  1. Create Google Ads Connection with ADvendio

  2. Import data from the Google Ads platform