Page Comparison

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• General Information

  • Select “The Trade Desk” connection and select the “Active” checkbox
    
    

• Ad Price

  • Select the right one
    
    

• Buying Order Fields, select the following:

  • Channel (Required)

  • Advertiser (Required)

  • Insertion Order ID (Required)

  • Start Date (Required)

  • End Date (Required)

  • Order Type (Required)

  • Order Goal (Required)

  • Budget Amount (Required)

  • Budget Amount Daily

  • Selected Targeting

  • Buying Item Order Campaign Status (Required)

  • Budget Impressions

  • Budget Impressions Daily
    
    

• Buying Items Fields, select the following:

  • Line Item ID (Required)

  • Status (Required)

  • Selected Targeting

  • Bid Amount (Required)

  • Max Bid (Required)

  • Budget Amount (Required)

  • Start Date (Required)

  • End Date (Required)
    
    

2. Buying Order

To initiate the process of buying media through The Trade Desk, you need to define a Campaign using the ADvendio Buying Order. Here are the steps:

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When creating a new Buying Order, ensure the presence of the following fields:

Required	ADvendio Field	Additional information
	Channel	Display Video Audio ATV/CTV DooH Programmatic Cinema
	Advertiser	-
	Name	-
Auto	Insertion Order ID	It will be assigned after the Buying Order is submitted
Auto	N/A	ADvendio currently uses ‘Available’ as the fixed default

Start Date

Gets the timezone from the item zone.

	End Date	-
	OrderType	Standard (the Only option currently available)
	Order Goal	The campaign objective. To set it, you must also specify the Primary Channel Awareness Discover qualified leads to increase brand knowledge and reach a specific audience. Consideration Reach new customers and influence them to become prospective customers. Conversion Maximize conversions by driving prospects to take a specific action.
	Budget Amount	Info In the case of campaigns that have multiple flights, this value will be determined using specified Flight values and may not be modified.

-	Budget Amount Daily	Only to be set if the flag is true, then no budget will be set on individual line item level
-	N/A	ADvendio currently uses ‘Reach’ as the fixed default
-	Budget Impressions	Info In the case of campaigns that have multiple flights, this value will be determined using specified Flight values and may not be modified. Otherwise, it must be specified at creation time.
-	Budget Impression Daily	can be selected at a Buying Item level
Auto	N/A	ADvendio currently uses Off The campaign will aim to pace to the specified daily spend cap.

3. Buying Item

Once you have created a Buying Order, you can proceed to configure individual Buying Items, which correspond to The Trade Desk AdGroups+Flights. These Buying Items allow you to manage your programmatic media spend by setting up details such as bidding strategy, goals, and automatic optimizations. You have the flexibility to create as many Buying Items as needed for your Buying Order.

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1. Each Buying Item represents an AdGroup + Flight combination

2. Multiple Flights within a Buying Item cannot overlap with each other. This means you have two options:

   1. Create multiple Buying Items within one Buying Order, all having the same time frame OR

   2. You need to ensure that the dates of all Buying Items in the Buying Order do not overlap with each other

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Required	ADvendio Field	Additional information
	Insertion Order ID	-
Auto	Line Item ID	-
	Name	-
	Status	Paused Default if nothing is selected: Named “Disable” in TTD Active Named “Enabled” in TTD Info When order is updated with the Paused value if the status is “Available” in TTD and is not changed in the UI Note Draft = DO NOT SELECT, could show an error
-	Selected Targeting	-
	Bid Amount	This would be the Minimum Bid amount equivalent
	Max Bid	-
	Budget Amount	-
-	Budget Impressions	-

-	Budget Amount (Daily)	In case of daily budget
-	Budget Impressions (Daily)	-
	Start Date & Start Time	-
	End Date & End Time	-