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Context

Enhance our Xandr Integration for vCPM, CPC and CPCv based bookings to work with guaranteed outcomes instead of impressions, this way users in ADvendio can set up Campaigns based on a target number of viewable impressions; clicks or completed views and book these settings directly to Xandr. Creating a more seamless transition of the data between the two systems and less effort adjusting bookings manually in Xandr.

Create an ALI Campaign Item
Set up one of the following billing categories accepted in Ad Spec or Campaign Item level
First, you need to set up an AdType with:
1. Product Type → Video
2. AdType → ALI (Augmented)
3. Plus the necessary extra fields you required
Set up your Adspec
1. Create an AdPrice indicating your Billing category of choice
2. The following billing categories are accepted in Ad Price or Campaign Item Level
  1. CPM = Impressions
  2. vCPM = Viewable Impressions / Views
  3. CPC = Clicks
  4. CPCv = completed video views
Select Budget Type on your Media Campaign and Delivery Type Campaign Item(s)
1. Revenue (Fixed Revenue in Xandr)
2. Impression (Fixed Revenue in Xandr)
3. Flexible (Flexible Revenue in Xandr)
The Media Campaign Budget Type needs to go in accord with the Billing category selected
1. Revenue or Impression only works with:
  1. CPM
  2. vCPM (Viewable CPM)
  3. CPCv
2. Flexible works with:
  1. Dynamic CPM
  2. Cost Plus

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