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Context

  • Enhance our Xandr Integration for vCPM, CPC and CPCv based bookings to work with guaranteed outcomes instead of impressions, this way users in ADvendio can set up Campaigns based on a target number of viewable impressions; clicks or completed views and book these settings directly to Xandr. Creating a more seamless transition of the data between the two systems and less effort adjusting bookings manually in Xandr.



1. When setting Outcomes on an ALI Line Item

  1. Create an ALI Campaign Item

    1. Set up one of the following billing categories accepted in Ad Spec or Campaign Item level

      1. CPM = Impressions

      2. vCPM = Viewable Impressions / Views

      3. CPC = Clicks

      4. CPCv = completed video views

  2. Select Budget Type

    1. Revenue (Fixed Revenue in Xandr)

    2. Impression (Fixed Revenue in Xandr)

    3. Flexible (Flexible Revenue in Xandr)

  3. The Budget Type needs to go in accord with the Billing category selected

    1. Revenue or Impression works with:

      1. CPM

      2. vCPM (Viewable CPM)

      3. CPCv

    2. Flexible works with:

      1. Dynamic CPM

      2. Cost Plus



Attention:

2. When setting Outcomes on a GDALI Line Item

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