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Available with Version

2.168 and up

Role

Order Manager - Fulfilment; System Administrator

External Systems

The Trade Desk

...

  • General Information

    • Select “The Trade Desk” connection and select the “Active” checkbox

  • Ad Price

    • Select the right one

  • Buying Order Fields, select the following:

    • Channel (Required)

    • Advertiser (Required)

    • Insertion Order ID (Required)

    • Start Date (Required)

    • End Date (Required)

    • Order Type (Required)

    • Order Goal (Required)

    • Budget Amount (Required)

    • Budget Amount Daily

    • Selected Targeting

    • Buying Item Order Campaign Status (Required)

    • Budget Impressions

    • Budget Impressions Daily

  • Buying Items Fields, select the following:

    • Line Item ID (Required)

    • Status (Required)

    • Selected Targeting

    • Bid Amount (Required)

    • Max Bid (Required)

    • Budget Amount (Required)

    • Start Date (Required)

    • End Date (Required)

2. Buying Order

To initiate the process of buying media through The Trade Desk, you need to define a Campaign using the ADvendio Buying Order. Here are the steps:

...

Required

ADvendio Field

Additional information

(tick)

Channel

  • Display

  • Video

  • Audio

  • ATV/CTV

  • DooH

  • Programmatic Cinema

(tick)

Advertiser

Needs to be previously imported

(tick)

Name

-

Auto

Insertion Order ID

It will be assigned after the Buying Order is submitted

Auto

N/A

ADvendio currently uses ‘Available’ as the fixed default

(tick)

Start Date

Gets the timezone from the item zone.

(tick)

End Date

-

(tick)

OrderType

  • Standard
    (the Only option currently available)

(tick)

Order Goal

The campaign objective. To set it, you must also specify the ‘Channel’

  • Brand Awareness
    Discover qualified leads to increase brand knowledge and reach a specific audience.

  • Consideration
    Reach new customers and influence them to become prospective customers.

  • Conversion
    Maximize conversions by driving prospects to take a specific action.

(tick)

Budget Amount

Info

In the case of campaigns that have multiple flights, this value will be determined using specified Flight values and may not be modified.

-

Budget Amount Daily

Only to be set if the flag is true, then no budget will be set on individual line item level

-Auto

N/A

ADvendio currently uses ‘Reach’ as the fixed default

-

Budget Impressions

Info

In the case of campaigns that have multiple flights, this value will be determined using specified Flight values and may not be modified. Otherwise, it must be specified at creation time.

-

Budget Impression Daily

can be selected at a Buying Item level

Auto

N/A

  • ADvendio currently uses Off
    The campaign will aim to pace to the specified daily spend cap.

...

Required

ADvendio Field

Additional information

(tick)

Insertion Order ID

-

Auto

Line Item ID-

Completes itself after a successful submit

(tick)

Name

-

(tick)

Status

  • Paused

    • Default if nothing is selected: Named “Disable” in TTD

  • Active

    • Named “Enabled” in TTD

Info

When order is updated with the Paused value if the status is “Available” in TTD and is not changed in the UI

Note

Draft = DO NOT SELECT, could show an error

-

Selected Targeting

-

(tick)

Bid Amount

This would be the Minimum Bid “Minimum Bid” amount equivalent

(tick)

Max Bid

-

(tick)

Budget Amount

-

-

Budget Impressions

-

-

Budget Amount (Daily)

In case of daily budget

-

Budget Impressions (Daily)

-

(tick)

Start Date & Start Time

-

(tick)

End Date & End Time

-

-

Error Messages

To see displayed any warning/error message that occurs during the submit process