Available with Version | 2.168 and up |
|---|---|
Role | Order Manager - Fulfilment; System Administrator |
External Systems | The Trade Desk |
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General Information
Select “The Trade Desk” connection and select the “Active” checkbox
Ad Price
Select the right one
Buying Order Fields, select the following:
Channel (Required)
Advertiser (Required)
Insertion Order ID (Required)
Start Date (Required)
End Date (Required)
Order Type (Required)
Order Goal (Required)
Budget Amount (Required)
Budget Amount Daily
Selected Targeting
Buying Item Order Campaign Status (Required)
Budget Impressions
Budget Impressions Daily
Buying Items Fields, select the following:
Line Item ID (Required)
Status (Required)
Selected Targeting
Bid Amount (Required)
Max Bid (Required)
Budget Amount (Required)
Start Date (Required)
End Date (Required)
2. Buying Order
To initiate the process of buying media through The Trade Desk, you need to define a Campaign using the ADvendio Buying Order. Here are the steps:
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Required | ADvendio Field | Additional information | ||
|---|---|---|---|---|
| Channel |
| ||
| Advertiser | Needs to be previously imported | ||
| Name | - | ||
Auto | Insertion Order ID | It will be assigned after the Buying Order is submitted | ||
Auto | N/A | ADvendio currently uses ‘Available’ as the fixed default | ||
| Start Date | Gets the timezone from the item zone. | ||
| End Date | - | ||
| OrderType |
| ||
| Order Goal | The campaign objective. To set it, you must also specify the ‘Channel’
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| Budget Amount |
| ||
- | Budget Amount Daily | Only to be set if the flag is true, then no budget will be set on individual line item level | ||
| Order Pacing |
| ||
Auto | N/A | ADvendio currently uses ‘Reach’ as the fixed default | ||
- | Budget Impressions |
| ||
- | Budget Impression Daily | can Can be selected at a Buying Item level | ||
Auto | N/A |
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However, it's essential to be aware of the following limitationlimitations:
Each Buying Item represents an AdGroup + Flight combination
Multiple Flights within a Buying Item cannot overlap with each other. This means you have two options:
Create multiple Buying Items within one Buying Order, all having the same time frame OR
You need to ensure that the dates of all Buying Items in the Buying Order do not overlap with each other
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Required | ADvendio Field | Additional information | ||||
|---|---|---|---|---|---|---|
| Insertion Order ID | - | ||||
Auto | Line Item ID | Completes itself after a successful submit | ||||
| Name | - | ||||
| Status |
| ||||
- | Selected Targeting | - | ||||
| Bid Amount | This would be the “Minimum Bid” amount equivalent | ||||
| Max Bid | - | ||||
| Budget Amount | - | ||||
- | Budget Impressions | - | -Number of Impressions Goal | |||
| Budget Amount (Daily) In case of daily budget |
⚠️ From versions before 2.170 No ‘Pace to daily’ limit is needed to be selected | ||||
- | Budget Impressions (Daily) | - | ||||
| Start Date & Start Time | - | ||||
| End Date & End Time | - | ||||
- | Error Messages | To see displayed any warning/error message that occurs during the submit process |
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