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  • A buying Item will be created automatically when you save your Buying Order which doesn't include any Buying Item

  • All data that is available for buying orders will be copied and filled into the according Buying item fields

  • After confirming the creation you will be able to save the Buying Order

Add Impression Budget feature

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for Xandr and Google Display & Video 360 (with 2.170 version release)

You can manage and optimize your media buying campaigns by setting budget impressions for your buying orders and items.

Note

This feature is available for Xandr and Google Display & Video 360 connections with the 2.170 version release under the budget-type impression setting.

When creating a new buying order:

  • Select Xandr and Google Display & Video 360

  • Choose "Impressions Budget" in the Budget Type field.

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Info

Important to note:

  • You can now set a numerical Budget Impression value for each Buying Order and Buying Item, which can be edited with a minimum value of zero.

  • If the impressions for a Buying Item exceed the order limit, a validation warning will appear.

  • If no value is set for the Buying Order Impression Goal, then any Buying Item can have any amount.

  • It's mandatory to fill in the budget amount, which will be flagged in red if left empty.

  • The impressions budget field is required by default.

  • If the Budget Type is Impressions, the Budget Amount field is visible and necessary for Finance.

Finance Related Notes:
  1. To properly set up the "Impressions Budget," make sure that the linear distribution is set to FALSE on the buying order and mapped to the corresponding Campaign Item. This is because setting it to TRUE doesn't make sense when there is no price involved, only quantity and actual spend.

  2. Ensure that Unlimited Invoicing is set to TRUE on the buying order and mapped to the Campaign Item. This ensures that invoicing is based on actual spend even when the budget limitation is on impressions. Setting it to false doesn't make sense as it would result in a Sales Price and Amount of 0 for the related Campaign Item.

Note

Important Points:

  • It is important to align the budget amount of the buying order with the sales price of the campaign item to ensure smooth functioning.

  • The billing category should remain as "Budget", and there is no need to map budget impressions to any campaign item field.

  • The campaign item quantity should also remain as 1, which is the usual practice for budget campaign items.

Submit Buying Order

  • Multiple Buying orders can be submitted from the Campaign item Buying order component which is on the layout by pressing Submit an order to the AdServer 

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