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PROGRAMMATIC

Components

Issue Type

Description

Integration / Burt

Improvement

We standarized the net_revenue column present on the data import for BURT Media Campaign creation to guaranteed the 100% 'Special discount' calculation for any currency used

Integration / Google AdManager, Programmatic Guaranteed

New Feature

Allow our GAM users that use RFP Deals (Request for Proposals) to import them into Advendio with the most relevant information required to create a Media Campaign and Campaign Items to create a live deal and avoid duplicating efforts and any unnecessary extra steps.

Improvement

Our Programmatic Guaranteed Feature for Google AdManager now additionally imports the DV360 Id of Programmatic Buyers, so that in your ADvendio data, you can also check the DV360 Buyer ID, when selecting a Programmatic Buyer.

Programmatic Media Campaign Generation

Changes and optimisations

We updated the RTB Media campaign creation to handle correctly when a Programmatic Partner name has more than 80 characters so it doesn't afect the whole creation process

Integration / Xandr, Programmatic Data Import

Changes and optimisations

We fixed on Xandr the Programmatic Revenue Import, which was not working due to an issue on the programmatic advertisers and programmatic prices

New Feature

We enhanced our Xandr submit process to allow creating Programmatic Guaranteed Deals directly from Advendio to later be able to fine-tune these campaigns directly in Xandr, and be able to manage in our plattform this kind of campaigns

Programmatic Assignment Wizard

Changes and optimisations

We fixed an issue in our Programmatic Advertiser Wizard where using the auto-match filter threw a query exception on screen.

Programmatic Data Import

Technical ImprovementTechnical Debt

We removed our legacy import for Salesforce Big Objects in our Programmatic Imports.

Changes and optimisations

An issue with the cancellation of the programmatic license is fixed

Programmatic Media Campaign Generation

Changes and optimisations

We fixed the following issues in the Programmatic Media Campaign Generation:

  • Issues where creating programmatic Media Campaigns with CPM Billing Category failed.

  • Timezone conflict happening during Programmatic Media Campaign Generation, now the creation can be possible with any user timezone

Improvement

We enhanced the Programmatic Data Media Campaign Creation at a Gateway level so it uses the most recent data imported in the RTBReport updating existing one and considering the new one on the PMCC process

MEDIA BUYING

Components

Issue Type

Description

Transfer to ADvendio

Changes and optimisations

We fixed an issue on DV360 where existing accounts were not getting imported when the “Import only active” option was selected.

Integration / Facebook

New Feature

We implemented an updated OAuth token generation for Facebook with an updated design. Feel free to check it out in our Wiki: [Set up connection] of Facebook in ADvendio

Integration / Google Display & Video 360

New Feature

Migration on DV360 API from v2 to v3, to keep up to date with the latest enhancements and to ensure an uninterrupted service

Improvement

We improved the Import of Geo-Targeting Criteria for Google DV360, to allow only import for specific types of Geo Criteria

Integration / Xandr

New Feature

For the new Xandr Programmatic Guaranteed Deal creation we implemented a New transfer/import of the Programmatic Buyer that was needed to start the whole process

Daily Buying Delivery, Integration / Xandr

New Feature

Our Xandr Invest integration for Media Buying now also supports importing daily delivery data.

Integration / The Trade Desk

Task

Our Trade Desk integration now supports Delivery Data Sync, allowing users to retrieve metrics from their own report templates such as Impressions, Clicks and Amount Spent from Buying Items submitted to The Trade Desk

Improvement

We added a new field in our Trade Desk integration called "Campaign PO #" at the Buying Order level.
This allows users to submit information such as Campaign Purchase Order numbers or other kind of numeric IDs of their choice to the Trade Desk

With this improvement, users will be able to submit a Buying Order to the Trade Desk by using an advertiser created in ADvendio (no need for it to already exist in the platform)

Submit Buying Order

Improvement

With this improvement, we’ve enhanced budget control and cost tracking for campaigns with buying orders.Submit Buying Order

Changes and optimisations

We improved our error handling for Media Buying Integrations so that it shows the correct message when no valid Advertiser was found for a Buying Order submission.