[Set up connection] of Facebook in ADvendio

Available with Version:	2.158 and up

Available with Version:	2.158 and up
Role	System Administrator
External Systems	Facebook

Challenge

ADvendio is offering your business to run Facebook Integration in ADvendio in order to:

Plan campaigns, manage budgets, sell your own inventory and manage media buying activities
Keep the data in synchronization
Maximize the efficiency of your internal processes
Streamline the configuration of your media buying activities on the Facebook platform to save time and effort

Solution

How do you set up the connection to Facebook in ADvendio?

In order to start using the ADvendio Facebook Integration, you will need to set up a new record of Facebook connection in ADvendio. Please, follow the steps below:

In the main Advendio menu type “Connections”
Create a new connection record by selecting the option “New”
Select “Facebook” as a new record type

A screen “New connection: Facebook” will open, enter data in the field “User Name” (mandatory) and fill in all the rest information (if necessary) and press Save. It will create a new connection

Open the new connection record you just created from the list
In the upper right corner, click on "Create OAuth Token"
When required, enter your Facebook username and click Submit
Under "Create OAuth Token", click on "Link to Third Party Platform". This will redirect you to the Facebook login page
Log into your Facebook account and accept the authentication request
Copy the authorization token
Return to ADvendio and paste the copied authorization code into the provided field
A pop-up will confirm whether the authorization was successful or not

Possible field values and explanation when creating a Facebook connection:

Field value	Description

Field value	Description
User name	Enter your user name used for Ad server login
Additional User Name	You can enter additional user name
Access Token	The access token authorisation code will be stored here
Record Type: FACEBOOK	“Facebook” record type is shown by default as it previously selected in set up process
Active	You should check this box to activate the ad server login
Description	You can enter additional text to describe login record
Related Connection	You can use this field to connected with related AdServer

You can use a regular Facebook User Account, if you work with multiple people and they require access to different data (e.g. Advertiser Ad Accounts). You will need individual connection records for each user.

You have the option to create a Facebook System User only for the ADvendio Integration, please contact your Technical Account Manager or our Customer Success Team for help.

Data to import from Facebook

Once authentification is obtained and Facebook Connection is established for the next step we would strongly recommend importing Facebook data into ADvendio for smooth media advertising and buying activities.

By importing this data you can decide which Facebook information to use in ADvendio features and which to leave out.

Import Advertisers (Ad Accounts)
Import Custom Audiences
Import Inventory (Promoted Pages in order to use them for certain bookings)
Import Geo-Targeting

ADvendio import and synchronization instructions:

3.5.3 How to import and sync targeting information and ids from connected systems with ADvendio?

3.5.4 Which targeting information and inventory IDs will be synched between ADvendio and external systems, what do they mean and how will they be used?

Setup

For smooth Facebook integration with ADvendio it is recommended to perform the previously described steps:

Create Facebook Connection with the ADvendio
To import data from the Facebook platform