3.5.4 Which targeting information and inventory IDs will be synched between ADvendio and external systems, what do they mean and how will they be used?

Integrations	Google Ad Manager, Google Display & Video 360, Freewheel, Xandr, Adswizz, Equativ, AdButler, Facebook, Linkedin
License	Connect
Roles	Product Manager - Product Manager / Sales Support / Marketing ; System Administrator

Challenge

In order to configure your connection to external platforms, you will need to synch certain information between the platforms and ADvendio, in order to use features such as targeting Campaign Items or Audience Segments.

During this process, you might ask yourself:

Which of the information is relevant for the integrated platforms like AdServers, DSPs or SSPs?
How are the IDs structured in ADvendio?
For which features are these required?

Solution

The following lists all ids which will be imported into ADvendio by the synch feature. We show the type of import you can select from ADvendio, which IDs will be synched and what they are used for.

Google Ad Manager

Type of Import	Synched Information & IDs	ADvendio Features

Type of Import	Synched Information & IDs	ADvendio Features
Inventory	Ad Units Placements Teams Inventory Type
Key Value Data / Audience	Keys Values Audience Segments (FIRST_PARTY) Audience Segments (THIRD_PARTY) Audience Segments (SHARED)	4.3.4.4 Key Value / Audience (AdServer) Targeting
Targeting IDs	Label Device Manufacturer Mobile Device Submodel Mobile Device Browser Browser Language Device Capability Device Category Operating System Operating System Version Bandwidth Group Mobile Carrier	4.3.4.2 Browser, Device, and Connection Targeting
Geo / Technical Targeting Data	Postal Code Country Region City State County Neighborhood Canton Province Territory Autonomous Community Airport Department DMA Region Governorate Municipality Prefecture Union Territory Tv Region	4.3.4.3 Geo and Postal Code Targeting
Video and Content Bundles	Video Content Content Bundles	Video Items 4.3.4.7 Video Content Targeting
Video Positions	Video Positions	4.3.4.8 Video Position Targeting
Accounts	Advertisers Agencies Programmatic Buyers

Google Display & Video 360

Type of Import	Synched Information & IDs	ADvendio Features

Type of Import	Synched Information & IDs	ADvendio Features
Inventory	Deals Exchanges Subexchanges
Accounts	Advertisers
Geo / Technical Targeting Data	Geo Targeting Technical Targeting Browsers Device Types Device Category	4.3.4.2 Browser, Device, and Connection Targeting 4.3.4.3 Geo and Postal Code Targeting
Targeting IDs	First Party Audiences Third Party Audiences Google Audiences	4.3.4.4 Key Value / Audience (AdServer) Targeting

Freewheel

Type of Import	Synched Information & IDs	ADvendio Features

Type of Import	Synched Information & IDs	ADvendio Features
Inventory	Ad Unit Ad Unit Packages Site Site Group Site Section
Video Content	Video Video Group Series	4.3.4.7 Video Content Targeting
Accounts	Advertisers Agencies

Xandr (AdServer & SSP)

Type of Import	Synched Information & IDs	ADvendio Features

Type of Import	Synched Information & IDs	ADvendio Features
Inventory	Publisher Site* Placement Format Inventory Attribute Media Type Media Subtype Technical Attribute *Sites are also referred to as Placement Groups in the Xandr UI
Geo / Technical Targeting Data	Device Targeting: Device Manufacturer Mobile Device Browser Operating System Brand Company Brand Language Operating System Family Mobile Carrier Geo Targeting: Country Region City DMA Region	4.3.4.2 Browser, Device, and Connection Targeting 4.3.4.3 Geo and Postal Code Targeting
Key Value Data / Audience	Key Value Audience Segment Audience Segment Value	4.3.4.4 Key Value / Audience (AdServer) Targeting
Accounts	Advertisers

Adswizz

Type of Import	Synched Information & IDs	ADvendio Features

Type of Import	Synched Information & IDs	ADvendio Features
Accounts	Advertisers
Inventory	Publisher Zone
Geo / Technical Targeting Data	Device Targeting Browser Language Tag ThirdPartyAdTagType Geo Targeting Countries DMA Region ISP MSA Region Region City	4.3.4.2 Browser, Device, and Connection Targeting 4.3.4.3 Geo and Postal Code Targeting
Audience Data (including publisher data, advertiser data and Adswizz offered audience data)	Audience Segment Audience Segment Value	4.3.4.4 Key Value / Audience (AdServer) Targeting [Targeting] of Audience Segment for AdsWizz

Equativ

Type of Import	Synched Information & IDs	ADvendio Features

Type of Import

Synched Information & IDs

ADvendio Features

Inventory

Site,
Page,
Page Group,
Pack,
Format
AdvertiserExclusionCategory
InsertionExclusionCategory

Geo / Technical Targeting Data

Geo Targeting

Country
State
City

Device Targeting

Browsers
Device Types

4.3.4.2 Browser, Device, and Connection Targeting

4.3.4.3 Geo and Postal Code Targeting

AdButler (Available with version 2.148)

Type of Import	Synched Information & IDs	ADvendio Features

Type of Import	Synched Information & IDs	ADvendio Features
Accounts	Advertisers
Inventory	Publisher Zone Channel VAST Zone VAST Channel

Facebook (Available with version 2.158)

Type of Import	Synched Information & IDs	ADvendio Features

Type of Import	Synched Information & IDs	ADvendio Features
Accounts	Advertiser
Audience Segment	Custom Audiences
Creative	Ad Creative
Device	User Device User Os
Geo / Technical Targeting Data	Geo Targeting Country Region City Language	4.3.4.2 Browser, Device, and Connection Targeting 4.3.4.3 Geo and Postal Code Targeting
Image Content	Ad Image
Inventory	Audience Network Position Device Platform Facebook Position Instagram Position Messenger Position Page Promoted Page Publisher Platform
Video Content	Ad Video	4.3.4.7 Video Content Targeting

Linkedin (Available with version 2.164)

Type of Import	Synched Information & IDs	ADvendio Features

Type of Import	Synched Information & IDs	ADvendio Features
Accounts	Advertisers
Key Value Data	Key Values	4.3.4.4 Key Value / Audience (AdServer) Targeting

Amazon DSP (Pilot Integration, visit this page for more information)

Type of Import	Synched Information & IDs	ADvendio Features

Type of Import	Synched Information & IDs	ADvendio Features
Accounts	Advertisers	Advertiser IDs and Names to match them with Salesforce Account Data.

How are IDs stored within ADvendio?

To store this targeting information, ADvendio uses an object called Connection IDs. Connection IDs are reused in many places, for example, to select which part of your inventory you are planning to sell, to select geo, audience or similar targeting criteria or to help with the breakdown of your delivery reports.

A Connection ID contains the following information:

Connection ID Name: The name of the Audience / Site / ID this will also be shown to your users when they for example select targeting criteria
Status: The status of this ID within the external system (Note: that we import all IDs regardless if they are marked as active or inactive, to ensure our import will miss no relevant information)
ID / Legacy ID: The ID used when communicating with the external system, is for example relevant to set targeting criteria for Campaign Items. Some of our integrations still use the legacy ID field, but we’re working on replacing this logic
Connection: To which connection does this ID belong
Site: If a feature requires a direct connection to one of your sites, this can be stored here
Technical Name: sometimes, in addition to the user-visible display name, there is also a technical name used for communication with the external system
Parent ID: sometimes the IDs are in a hierarchy (e.g. regions are listed underneath their country ID), this shows the direct parent
Category / Type: Category and type are used to differentiate the kind of IDs and for which features they are relevant
Active: This checkbox can be used to mark an ID as active for ADvendio. If configured in your Administration Settings, your users will only be able to see and select active IDs in the ADvendio features.

Setup

No specific setup needed