3.5.4 Which targeting information and inventory IDs will be synched between ADvendio and external systems, what do they mean and how will they be used?

Integrations

Google AdManager, Adswizz, Freewheel, Google Display&Video 360, Datorama, SMART, Xandr

License

Connect

Roles

Product Manager - Product Manager / Sales Support / Marketing ; System Administrator

Challenge

In order to configure your connection to external platforms, you will need to synch certain information between the platforms and ADvendio, in order to use features such as targeting on Campaign Items or Audience Segments.

During this process you might ask yourself:

  • Which of the information are relevant for the integrated platforms like AdServers, DSPs or SSPs?

  • How are the IDs structured in ADvendio?

  • For which features are these required?


Solution

The following lists all ids which will be imported into ADvendio by the synch feature. We show the type of import you can select from ADvendio, which IDs will be synched and what they are used for.

Type of Import

Synched Information & IDs

ADvendio Features

Type of Import

Synched Information & IDs

ADvendio Features

Inventory

  • Ad Units

  • Placements

  • Teams

  • Inventory Type

 

Key Value Data / Audience

  • Keys

  • Values

  • Audience Segments (FIRST_PARTY)

  • Audience Segments (THIRD_PARTY)

  • Audience Segments (SHARED)

https://advendio.atlassian.net/wiki/spaces/SO/pages/693567559

Targeting IDs

  • Label

  • Device Manufacturer

  • Mobile Device Submodel

  • Mobile Device

  • Browser

  • Browser Language

  • Device Capability

  • Device Category

  • Operating System

  • Operating System Version

  • Bandwidth Group

  • Mobile Carrier

https://advendio.atlassian.net/wiki/spaces/SO/pages/622699

Geo / Technical Targeting Data

  • Postal Code

  • Country

  • Region

  • City

  • State

  • County

  • Neighborhood

  • Canton

  • Province

  • Territory

  • Autonomous Community

  • Airport

  • Department

  • DMA Region

  • Governorate

  • Municipality 

  • Prefecture

  • Union Territory

  • Tv Region

https://advendio.atlassian.net/wiki/spaces/SO/pages/622705

Video and Content Bundles

  • Video Content

  • Content Bundles

Video Items

https://advendio.atlassian.net/wiki/spaces/SO/pages/168722460

Video Positions

  • Video Positions

https://advendio.atlassian.net/wiki/spaces/SO/pages/718143489

Accounts

  • Advertisers

  • Agencies

  • Programmatic Buyers

 

Google Display & Video 360

Type of Import

Synched Information & IDs

ADvendio Features

Type of Import

Synched Information & IDs

ADvendio Features

Inventory

  • Deals

  • Exchanges

  • Subexchanges

 

Accounts

  • Advertisers

 

Geo / Technical Targeting Data

Geo Targeting

Technical Targeting

  • Browsers

  • Device Types

  • Device Category

https://advendio.atlassian.net/wiki/spaces/SO/pages/622699

https://advendio.atlassian.net/wiki/spaces/SO/pages/622705

Targeting IDs

  • First Party Audiences

  • Third Party Audiences

  • Google Audiences

https://advendio.atlassian.net/wiki/spaces/SO/pages/693567559

 

Freewheel

Type of Import

Synched Information & IDs

ADvendio Features

Type of Import

Synched Information & IDs

ADvendio Features

Inventory

  • Ad Unit

  • Ad Unit Packages

  • Site

  • Site Group

  • Site Section

 

Video Content

  • Video

  • Video Group

  • Series

https://advendio.atlassian.net/wiki/spaces/SO/pages/168722460

Accounts

  • Advertisers

  • Agencies

 

 

Xandr (AdServer & SSP)

Type of Import

Synched Information & IDs

ADvendio Features

Type of Import

Synched Information & IDs

ADvendio Features

Inventory

  • Publisher

  • Site*

  • Placement

  • Format

  • Inventory Attribute

  • Media Type

  • Media Subtype

  • Technical Attribute

Sites are also referred to as Placement Groups in the Xandr UI

 

Geo / Technical Targeting Data

Device Targeting:

  • Device Manufacturer

  • Mobile Device

  • Browser

  • Operating System

  • Brand Company

  • Brand

  • Language

  • Operating System Family

  • Mobile Carrier

Geo Targeting:

  • Country

  • Region

  • City

  • DMA Region

https://advendio.atlassian.net/wiki/spaces/SO/pages/622699

https://advendio.atlassian.net/wiki/spaces/SO/pages/622705

Key Value Data / Audience

  • Key

  • Value

  • Audience Segment

  • Audience Segment Value

https://advendio.atlassian.net/wiki/spaces/SO/pages/693567559

Accounts

  • Advertisers

 

 

Adswizz

Type of Import

Synched Information & IDs

ADvendio Features

Type of Import

Synched Information & IDs

ADvendio Features

Accounts

  • Advertisers

 

Inventory

  • Publisher 

  • Zone

 

Geo / Technical Targeting Data

Device Targeting

  • Browser

  • Language

  • Tag

  • ThirdPartyAdTagType

Geo Targeting

  • Countries

  • DMA Region

  • ISP

  • MSA Region

  • Region

  • City

https://advendio.atlassian.net/wiki/spaces/SO/pages/622699

https://advendio.atlassian.net/wiki/spaces/SO/pages/622705

 

SMART

Type of Import

Synched Information & IDs

ADvendio Features

Type of Import

Synched Information & IDs

ADvendio Features

Inventory

  • Site,

  • Page,

  • Page Group,

  • Pack,

  • Format

  • AdvertiserExclusionCategory

  • InsertionExclusionCategory

 

Geo / Technical Targeting Data

Geo Targeting

  • Country

  • State

  • City

Device Targeting

  •  

https://advendio.atlassian.net/wiki/spaces/SO/pages/622699

https://advendio.atlassian.net/wiki/spaces/SO/pages/622705

 

AdButler (Available with version 2.148)

Type of Import

Synched Information & IDs

ADvendio Features

Type of Import

Synched Information & IDs

ADvendio Features

Accounts

  • Advertisers

 

Inventory

  • Publisher

  • Zone

  • Channel

  • VAST Zone

  • VAST Channel

 

How are IDs stored within ADvendio?

To store these targeting information, ADvendio uses an object called Connection IDs. Connection IDs are reused in many places, for example to select which part of your inventory you are planning to sell, to select as geo, audience or similar targeting criteria or to help with the breakdown of your delivery reports.

 

A Connection ID contains the following information:

  1. Connection ID Name: The name of the Audience / Site / ID this will also be shown to your users, when they for example select targeting criteria

  2. Status: The status of this id within the external system (Note: that we import all IDs regardless if they are marked as active or inactive, to ensure our import will miss no relevant information)

  3. ID / Legacy ID: The id used when communicating with the external system, is for example relevant to set targeting criteria to Campaign Items. Some of our integrations still use the legacy ID field, but we’re working on replacing this logic

  4. Connection: To which connection does this ID belong

  5. Site: If a feature requires a direct connection to one of your sites, this can be stored here

  6. Technical Name: sometimes, additional to the user visible display name, there is also a technical name used for the communication with the external system

  7. Parent ID: sometimes the IDs are in a hierarchy (e.g. regions are listen underneath their country ID), this shows the direct parent

  8. Category / Type: Category and type are used to differentiate the kind of IDs and for which features they are relevant

  9. Active: This checkbox can be used to mark an ID as active for ADvendio. If configured in your Administration Settings, your users will only be able to see and select active IDs in the ADvendio features.


Setup

No specific setup needed