Order Goals, Optimization Strategy and which Bid Strategy settings for Facebook.

Available with Version	2.158 and up

Available with Version	2.158 and up
Role	Order Manager - Fulfilment; System Administrator
External Systems	Facebook

Challenge

This page focuses on the following settings:

Order Goals
Which Optimization Strategy Settings are valid for Facebook
Which Bid Strategy settings are valid in ADvendio for Facebook

Following Facebook ad campaign settings could be edited:

Campaign Name: Rename your campaign.
Campaign Spending Limit: Update or set a spending limit.
Campaign Budget Optimization: You can turn Campaign Budget Optimization on or off. When turning it on you're combining the remaining budget of your active ad sets into a single campaign budget. To turn on campaign budget optimization, the campaign and all ad sets in it must be published. Changes may take up to 15 minutes to take effect and you'll need to wait 2 hours to turn it off again.
You cannot change your campaign objective.
Editing certain details of your campaign may restart the learning phase or trigger the ad review system to re-review your ad.

Facebook Ad Set

Campaign Objective or Order Goal	Bid Strategy	Optimization Goal or Optimization Strategy

Campaign Objective or Order Goal	Bid Strategy	Optimization Goal or Optimization Strategy
Reach	Bid Cap*** Lowest Cost	Reach
Reach	Bid Cap*** Lowest Cost	Impressions *
Traffic	Cost Cap* Bid Cap* Lowest Cost	Landing Page Views
		Daily Unique Reach
		Link Clicks
		Impressions *
Post Engagement	Cost Cap* Bid Cap* Lowest Cost	Post Engagement
		Daily Unique Reach
		Impressions *
Page Likes	Cost Cap* Bid Cap* Lowest Cost	Page Likes *	Page required
Event Response	Cost Cap* Bid Cap* Lowest Cost	Event Response
		Post Engagement
		Daily Unique Reach
		Impressions *
Video Views	Cost Cap* Bid Cap* Lowest Cost	Two Second Video View
Video Views	Cost Cap* Bid Cap* Lowest Cost	Thru Play *
Lead Generation	Cost Cap* Bid Cap* Lowest Cost	Leads *
Brand Awareness **	Lowest Cost	Ad Recall Lift *
App Installs	Cost Cap* Bid Cap* Lowest Cost Minimum ROAS (not supported yet)	App Events	App required
		Value
		Link Clicks
		App Installs *
Messages	Bid Cap*** Lowest Cost	Link Clicks *
Conversions	Cost Cap* Bid Cap* Lowest Cost Minimum ROAS (not supported yet)	Offsite Conversions *
Catalog Sales	Cost Cap* Bid Cap* Lowest Cost Minimum ROAS (not supported yet)	Offer Claims *	Catalog required
Store Visits	Cost Cap* Bid Cap* Lowest Cost	None *

Setup

There is no specific feature setup needed, however depending on the fields you want to use, your System Administrator might:

need to add/edit profile permissions
add fields to page layouts
adjust picklist values, add new and/or remove existing ones, so that only the possible values (as listed above) are usable

Update Picklist Field Values

We would recommend removing picklist values you don’t need for your business. It would be a good practice to create dependent picklist settings to make the life of your users easier.

It might be that you can’t find specific values for fields like Goal KPI in your ADvendio environment. In this case, you have to update those in your Salesforce Setup manually.

Make sure to match the terms here with the API value of your picklist values. If you want, you can change the label to your desired terms, as long as the API value matches those expected by ADvendio.

In order to change the picklist fields in Salesforce, you need to go to the setup and either edit the fields on the Buying Campaign, Buying Order and Buying Item object directly or you need to navigate to the Picklist Value Sets.