Available with Version | 2.173 and up |
|---|---|
Role | Order Manager - Fulfilment; System Administrator |
External Systems | Criteo Commerce Max |
...
Buying Order Fields, the necessary fields (mandatory and optional) are already preselected:
Mandatory field | Advendio Name (label) | CRITEO Field |
|---|---|---|
✅ | Advertiser | Account |
✅ | Buying Order Name | Campaign Name |
✅ | Order Type | Campaign Type |
✅ | Status | Status |
✅ | Order Pacing | Automated Daily Pacing |
✅ | Start Date | Start Date |
- | End Date | End Date |
✅ | Budget amount | Budget amount |
- | Unlimited Budget | Uncapped |
- | Budget Amount (Monthly) | Budget Amount (Monthly) |
- | Budget Amount (Daily) | Budget Amount (Daily) |
✅ | Post-Click Lookback | Post-Click Lookback |
✅ | Post-Click Product Match | Post-Click Product Match |
✅ | Post-View Lookback | Post-View Lookback |
✅ | Post-View Product Match | Post-View Product Match |
...
Buying Item Fields, the necessary fields (mandatory and optional) are already preselected
Mandatory field | Advendio Name (label) | CRITEO Field |
|---|
✅ |
Line Item ID
✅ | Retailer | targetRetailerId |
✅ | Start Date | Start Date |
- | End Date | End Date |
✅ | Not present but sent | Ad Schedule |
- | Unlimited Budget | Capped/Uncapped |
- | Budget Amount | Budget |
- | Budget Amount (Monthly) | Monthly Pacing |
- | Budget Amount (Daily) | Daily Pacing |
✅ | Pacing | Auto Daily Pacing |
Buying Order
To initiate the process of buying media through The Trade DeskCRITEO DSP, you need to define a Campaign using the ADvendio Buying Order. Here are the steps:
Access the App Launcher and search for "Buying Orders"
Once in the "Buying Orders" section, click on "New" to begin
Choose the appropriate Source
Select the Record Type as "THETRADEDESKCRITEODSP"
Choose the previously created Connection
(ALL THE ACTIVE CONNECTIONS WILL BE DISPLAYED HERE)Click on "Save”
Add a name for the Buying Order
Complete all the required fields to determine your TTD Criteo Campaign objective
When creating a new Buying Order, ensure the presence of the following fields:
Mandatory | ADvendio Field | Advendio Name (label) | Type | Value | CRITEO Field |
|---|
Additional information
Channel
Display
Video
Audio
ATV/CTV
DooH
Programmatic Cinema
Advertiser
Needs to be previously imported before being able to select one
Name
-
Auto
Insertion Order ID
It will be assigned after the Buying Order is successfully submitted
Auto
N/A
ADvendio currently uses ‘Available’ as the fixed default
Start Date
Gets the timezone from the item zone.
End Date
-
OrderType
Standard
(the Only option currently available)
Order Goal
The campaign objective. To set it, you must also specify the ‘Channel’
Brand Awareness
Discover qualified leads to increase brand knowledge and reach a specific audience.Consideration
Reach new customers and influence them to become prospective customers.Conversion
Maximize conversions by driving prospects to take a specific action.
Budget Amount
| Info |
|---|
In the case of campaigns that have multiple flights, this value will be determined using specified Flight values and may not be modified. |
Budget Amount Daily
Only to be set if Pace to daily limit is true, then no budget will be set on individual line item level
Order Pacing
Pace to daily limit
Frontloaded
⚠️ ‘Order Pacing’ field is available from v2.170 onwards
Auto
N/A
ADvendio currently uses ‘Reach’ as the fixed default
-
Budget Impressions
| Info |
|---|
In the case of campaigns that have multiple flights, this value will be determined using specified Flight values and may not be modified. Otherwise, it must be specified at creation time. |
Auto
N/A
The campaign will aim to pace to the specified daily spend cap.
| Comments | |||||
|---|---|---|---|---|---|---|
✅ | InsertionOrderID__c | Insertion Order ID | String |
| ID (in domain) |
|
✅ | Advertiser__c | Advertiser | Lookup |
| AccountId | |
✅ | Name | Buying Order Name | String |
| Name | |
✅ | OrderType__c | Order Type | Picklist |
| Campaign Type |
|
✅ | Status__c | Status | Picklist |
| Status | |
✅ | OrderPacing__c | Order Pacing | Picklist |
| isAutoDailyPacing |
|
✅ | StartDate__c | Start Date | Date | - | startDate | |
- | EndDate__c | End Date | Date | - | endDate | |
✅ | BudgetAmount__c | Budget amount | Currency |
| Total Budget |
|
- | UnlimitedBudget__c | Unlimited Budget | Checkbox |
| Total Budget |
|
BudgetAmountMonthly__c | Budget Amount (Monthly) | Currency |
| Monthly Budget | ||
BudgetAmountDaily__c | Budget Amount (Daily) | Currency |
| Daily Budget | ||
- | - | - | - |
| budgetSpent |
|
Post-Click Settings | ||||||
✅ | PostClickLookback__c | Post-Click Lookback | Picklist |
| clickAttributionWindow | Lookback Window |
✅ | PostClickProduct__c | Post-Click Product Match | Picklist |
| clickAttributionScope | Product Match |
✅ | PostViewLookback__C | Post-View Lookback | Picklist |
| viewAttributionWindow | Lookback Window |
✅ | PostViewProduct__C | Post-View Product Match | Picklist |
| viewAttributionScope | Post-View Settings
|
Buying Item
Once you have created a Buying Order, you can proceed to configure individual Buying Items, which correspond to The Trade Desk AdGroups+FlightsLine Items. These Buying Items allow you to manage your programmatic media spend by setting up details such as bidding strategy, goals, and automatic optimizations. You have the flexibility to create as many Buying Items as needed for your Buying Order.
⚠️ Limitation
However, it's essential to be aware of the following limitations:
Each Buying Item
...
Multiple Flights within a Buying Item cannot overlap with each other. This means you have two options:
Create multiple Buying Items within one Buying Order, all having the same time frame OR
You need to ensure that the dates of all Buying Items in the Buying Order do not overlap with each other
...
Required
...
ADvendio Field
...
Additional information
...
...
Insertion Order ID
...
-
...
Auto
...
Line Item ID
...
Completes itself after a successful submit
...
...
Name
...
-
...
...
Status
...
Paused
Default if nothing is selected: Named “Disable” in TTD
Active
Named “Enabled” in TTD
| Info |
|---|
When order is updated with the Paused value if the status is “Available” in TTD and is not changed in the UI |
| Note |
|---|
Draft = DO NOT SELECT, could show an error |
...
-
...
Selected Targeting
...
-
...
...
Bid Amount
...
This would be the “Minimum Bid” amount equivalent
...
...
Max Bid
...
-
...
...
Budget Amount
...
Total budget amount for each Buying Item
...
-
...
Budget Impressions
...
Number of Impressions Goal
...
-
...
Budget Amount (Daily)
...
Only if ‘Pace to daily limit’ is selected this field is Mandatory, if not please leave it empty
⚠️ From versions before 2.170 No ‘Pace to daily’ limit is needed to be selected
...
-
...
Budget Impressions (Daily)
...
If you want to set the number of daily Impressions Goal
...
...
Start Date & Start Time
...
-
...
...
End Date & End Time
...
-
...
-
...
Error Messages
...
can have a different Retailer
...
Mandatory | ADvendio Field | Advendio Name (label) | Type | Value | CRITEO Field | Comments |
|---|---|---|---|---|---|---|
✅ | Name | Buying Item Name | String |
|
|
|
✅ | LineItemID__c | Line Item ID | String |
| campaignId (in domain) |
|
✅ | Retailer__c | Retailer | Lookup |
| targetRetailerId |
|
✅ | StartDate__c | Start Date |
| startDate | - | |
- | EndDate__c | End Date |
| endDate |
| |
✅ | AdSchedule__c | Ad Schedule | Not present |
| Ad Schedule (No reference in the API documentation its NOT added) |
|
- | UnlimitedBudget__c | Unlimited Budget | Picklist |
| Capped/Uncapped |
|
- | BudgetAmount__c | Budget Amount | Currency |
| Budget |
|
- | BudgetAmountMonthly__c | Budget Amount (Monthly) | Currency |
| monthlyPacing |
|
- | BudgetAmountDaily__c | Budget Amount (Daily) | Currency |
| dailyPacing |
|
✅ | Pacing__c | Pacing | Picklist |
| isAutoDailyPacing | If set to “active” one of these 2 conditions must be present:
|