Available with Version | 2.173 and up |
|---|---|
Role | Order Manager - Fulfilment; System Administrator |
External Systems | Criteo Commerce Max |
Challenge
If you plan to use the ADvendio platform features to buy media via Criteo using ADvendio, this article will guide you through the necessary fields and configurations to set up your Buying Order and Items with Criteo Integration.
Buying Configuration
To begin the buying configuration process for successfully pushing Buying Orders/Items, follow these steps:
Access the App Launcher and search for "Buying Configuration."
Once in the "Buying Configuration" section, click on "New" to start
Select “CRITEODSP” connection and select the “Active” checkbox
All the required fields associated with the record type are already associated
You can choose to add additional fields for any custom needs, if they are not associated with Criteo they won't work
What fields to expect
Buying Order Fields, the necessary fields (mandatory and optional) are already preselected:
Mandatory | Advendio Name (label) | CRITEO Field |
|---|---|---|
✅ | Advertiser | Account |
✅ | Buying Order Name | Campaign Name |
✅ | Order Type | Campaign Type |
✅ | Status | Status |
✅ | Order Pacing | Automated Daily Pacing |
✅ | Start Date | Start Date |
- | End Date | End Date |
✅ | Budget amount | Budget amount |
- | Unlimited Budget | Uncapped |
Budget Amount (Monthly) | Budget Amount (Monthly) | |
Budget Amount (Daily) | Budget Amount (Daily) | |
✅ | Post-Click Lookback | Post-Click Lookback |
✅ | Post-Click Product Match | Post-Click Product Match |
✅ | Post-View Lookback | Post-View Lookback |
✅ | Post-View Product Match | Post-View Product Match |
Buying Item Fields, the necessary fields (mandatory and optional) are already preselected
Mandatory | Advendio Name (label) | CRITEO Field |
|---|---|---|
✅ | ||
✅ | Line Item ID | Campaign Id (in the domain) |
✅ | Retailer | targetRetailerId |
✅ | Start Date | Start Date |
- | End Date | End Date |
✅ | Not present but sent | Ad Schedule |
- | Unlimited Budget | Capped/Uncapped |
- | Budget Amount | Budget |
- | Budget Amount (Monthly) | Monthly Pacing |
- | Budget Amount (Daily) | Daily Pacing |
✅ | Pacing | Auto Daily Pacing |
Buying Order
To initiate the process of buying media through The Trade Desk, you need to define a Campaign using the ADvendio Buying Order. Here are the steps:
Access the App Launcher and search for "Buying Orders"
Once in the "Buying Orders" section, click on "New" to begin
Choose the appropriate Source
Select the Record Type as "THETRADEDESK"
Choose the previously created Connection
Click on "Save”
Add a name for the Buying Order
Complete all the required fields to determine your TTD Campaign objective
When creating a new Buying Order, ensure the presence of the following fields:
Required | ADvendio Field | Additional information |
|---|---|---|
| Channel |
|
| Advertiser | Needs to be previously imported before being able to select one |
| Name | - |
Auto | Insertion Order ID | It will be assigned after the Buying Order is successfully submitted |
Auto | N/A | ADvendio currently uses ‘Available’ as the fixed default |
| Start Date | Gets the timezone from the item zone. |
| End Date | - |
| OrderType |
|
| Order Goal | The campaign objective. To set it, you must also specify the ‘Channel’
|
| Budget Amount | In the case of campaigns that have multiple flights, this value will be determined using specified Flight values and may not be modified. |
| Budget Amount Daily | Only to be set if Pace to daily limit is true, then no budget will be set on individual line item level |
| Order Pacing |
|
Auto | N/A | ADvendio currently uses ‘Reach’ as the fixed default |
- | Budget Impressions | In the case of campaigns that have multiple flights, this value will be determined using specified Flight values and may not be modified. Otherwise, it must be specified at creation time. |
Auto | N/A |
|
Buying Item
Once you have created a Buying Order, you can proceed to configure individual Buying Items, which correspond to The Trade Desk AdGroups+Flights. These Buying Items allow you to manage your programmatic media spend by setting up details such as bidding strategy, goals, and automatic optimizations. You have the flexibility to create as many Buying Items as needed for your Buying Order.
⚠️ Limitation
However, it's essential to be aware of the following limitations:
Each Buying Item represents an AdGroup + Flight combination
Multiple Flights within a Buying Item cannot overlap with each other. This means you have two options:
Create multiple Buying Items within one Buying Order, all having the same time frame OR
You need to ensure that the dates of all Buying Items in the Buying Order do not overlap with each other
Required | ADvendio Field | Additional information |
|---|---|---|
| Insertion Order ID | - |
Auto | Line Item ID | Completes itself after a successful submit |
| Name | - |
| Status |
When order is updated with the Paused value if the status is “Available” in TTD and is not changed in the UI Draft = DO NOT SELECT, could show an error |
- | Selected Targeting | - |
| Bid Amount | This would be the “Minimum Bid” amount equivalent |
| Max Bid | - |
| Budget Amount | Total budget amount for each Buying Item |
- | Budget Impressions | Number of Impressions Goal |
- | Budget Amount (Daily) |
⚠️ From versions before 2.170 No ‘Pace to daily’ limit is needed to be selected |
- | Budget Impressions (Daily) | If you want to set the number of daily Impressions Goal |
| Start Date & Start Time | - |
| End Date & End Time | - |
- | Error Messages | To see displayed any warning/error message that occurs during the submit process |