The Pacing feature in Xandr is used to control the delivery rate of ads within a campaign to ensure the allocated budget or impressions are utilized effectively over a specific time frame. It helps advertisers align ad delivery with their goals, such as spreading impressions evenly, hitting daily or hourly targets, or ramping up delivery at specific times.
| Note |
|---|
Once ADvendio version 2.173 is installed, the new Pacing tab will appear in the Buying Item edit section. This component already contains all the necessary fields, thus there’s no need to manually add them. |
This is what the feature looks like in the Xandr platform:
...