[Buying Orders & Buying Items] How to configure and track your media spend in Xandr Invest
- Former user (Deleted)
- Roberto Bennati
Available with Version | 2.151 and up |
|---|---|
Role | Order Manager - Fulfilment; System Administrator |
External Systems | Xandr Invest |
Challenge
When you plan to use the ADvendio platform features to purchase media via Xandr, the ADvendio platform offers a range of features that can help you streamline the process.
Solution
This article will provide an overview of the fields and configurations needed to set up Buying Items with Xandr Integration.
Buying Order
Buying Orders in ADvendio are used to configure your Insertion Orders for Xandr Invest.
With version 2.170 Xandr orders support two different Budget Types:
Impression Budget
Revenue Budget
The values are selectable from the dropdown menu that appears when creating a new Buying Order, as shown in the image below:
Once a Budget Type is selected, it won’t be editable anymore
Important to note
If the picklist menu doesn’t automatically show “Impressions Budget”, the field should be:
firstly added to the Buying Order Budget Type picklist value list
then also added to the Xandr Record types picklist values
When creating a new Buying Order the following fields will appear:
Buying Order Fields and Description
Buying Order Field | Description | Comments |
|---|---|---|
Buying Order Name | Name of the Buying Order |
|
Advertiser | Xandr Ad Account |
|
Connection | Contains the necessary credentials to connect to Xandr (Server name). |
|
Start Date/ End Date | Sets the start and end date for your campaign |
|
Budget Amount | Budget can be set
| If Budget Amount of Budget Amount Daily is not set on Buying Order then it needs to be set for each Buying Item |
Insertion Order ID |
|
|
Status | Status of the order |
|
Currency | Currency used for the order |
|
Buying Item
After creating a Buying Order, you can configure individual Buying Items, which will represent your Xandr AdSets. These help to control your programmatic media spend, by setting up details like the bidding strategy, goals, and automatic optimizations. You can create as many items as you like for your Buying Order.