[Buying Orders & Buying Items] How to configure and track your media spend in Xandr Invest
- Former user (Deleted)
- Roberto Bennati
Available with Version | 2.151 and up |
|---|---|
Role | Order Manager - Fulfilment; System Administrator |
External Systems | Xandr Invest |
Challenge
When you plan to use the ADvendio platform features to purchase media via Xandr, the ADvendio platform offers a range of features that can help you streamline the process.
Solution
This article will provide an overview of the fields and configurations needed to set up Buying Items with Xandr Integration.
Buying Order
Buying Orders in ADvendio are used to configure your Insertion Orders for Xandr Invest.
With version 2.170 DV360 orders support two different Budget Types:
Impression Budget
Revenue Budget
The values are selectable from the dropdown menu that appears when creating a new Buying Order, as shown in the image below:
Once a Budget Type is selected, it won’t be editable anymore
Important to note
If the picklist menu doesn’t automatically show “Impressions Budget”, the field should be:
firstly added to the Buying Order Budget Type picklist value list
then also added to the Xandr and DV360 Record types picklist values
When creating a new Buying Order the following fields will appear:
Buying Order Fields and Description
Buying Order Field | Description | Comments |
|---|---|---|
Buying Order Name | Name of the Buying Order |
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Advertiser | Xandr Ad Account |
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Connection | Contains the necessary credentials to connect to Xandr (Server name). |
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Start Date/ End Date | Sets the start and end date for your campaign |
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Budget Amount | Budget can be set
| If Budget Amount of Budget Amount Daily is not set on Buying Order then it needs to be set for each Buying Item |
Insertion Order ID |
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Status | Status of the order |
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Currency | Currency used for the order |
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Buying Item
After creating a Buying Order, you can configure individual Buying Items, which will represent your Xandr AdSets. These help to control your programmatic media spend, by setting up details like the bidding strategy, goals, and automatic optimizations. You can create as many items as you like for your Buying Order.
Buying Items Fields and description
Buying Item Field | Description | Additional information |
|---|---|---|
Buying Item Name | Name of the Buying Item |
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Currency | Currency used for the item |
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Buying Order |
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Status |
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Revenue Type |
| The way the advertiser has agreed to pay you (Also called: Booked Revenue) |
Media Format |
| It indicates the format of the Buying Item |
Item Configuration |
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Start Date/ End Date | Sets the start and end date for your item |
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Start Time/ End Time | Sets the start and end time for your item |
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Budget Amount | Sets the total amount to use as budget for your item | |
Budget Amount (Daily) |
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Bid Amount | For Programmatic Media buying, you can use this field to set your Bid Amount. Usually this is a fixed CPM Bid, but the settings depend on the platform and used Bid Strategy. | |
Prefer Delivery Over Performance | If you would like to set Goal Priority as Performance, leave this field unchecked and the Minimum Margin % field null. If you would like to set Goal Priority as Margin, leave this field unchecked and set a value for the Minimum Margin % field. | This field is related to the Goal Priority and allows to set “Delivery” as selected value. By checking this box, any value present in the field “Minimum Margin %” will not be considered.(Performance is the default value and will be set if the box is left unchecked). |
Minimum Margin % | Margin reduces optimized Bids by your desired profit margin (0%-100%).
| This field is related to the Goal Priority and allows to set “Minimum Margin %” as selected value. Input value for the desired percentage. |
Revenue Value | The amount paid to the network by the Advertiser. | |
Technical Information |
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Last Submit Status | Shows the status of the Last Submit to an external system. Shows if the system has been successfully updated or if an error happened during the process. | This field will be automatically filled by the ADvendio gateway after submitting the item. |
Line Item ID | The Line Item ID received from an external system, if it has been pushed. | This field will be automatically filled by the ADvendio gateway after submitting the item. |
Last Submit Date | This field indicates the Date and Time of the Buying Item submittion. | This field will be automatically filled by the ADvendio gateway after submitting the item. |
Last Submit Time | This field indicates the Date and Time Buying Item submittion. | This field will be automatically filled by the ADvendio gateway after submitting the item. |
Error messages | Shows the error messages of the Last Submit to the external system. | This field will be automatically filled by the ADvendio gateway after submitting the item. |
Warning messages | Shows the warning messages of the Last Submit to the external system. | This field will be automatically filled by the ADvendio gateway after submitting the item. |
Delivery, Performance & Cost |
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Impressions | The number of impressions acquired by this Buying Item | This field will be populated by the system after running a delivery sync. |
Clicks | How many clicks were acquired by the Buying Item | This field will be populated by the system after running a delivery sync. |
Viewed Impressions | How many Viewed Imressions were acquired by the Buying Item | This field will be populated by the system after running a delivery sync. |
Completed Views | The number of Completed Views acquired by the current item | This field will be populated by the system after running a delivery sync. |
Total Conversions | The total number of conversions acquired by the current Item. | This field will be populated by the system after running a delivery sync. |
Media Costs | The total Media Cost of this item, as received by the external system. This includes all eventual, technical and platform fees. | This field will be populated by the system after running a delivery sync. |
Last Delivery Update | It shows when the last update of the delivery information and media cost was received from the external system. | This field will be populated by the system after running a delivery sync. |