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In an account record, you store information on the particular account such as phone numbers, addresses, and revenue information. The latter is automatically updated in accordance with the amounts generated by the account's media campaigns.

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You can assign other objects to an account, e.g. contacts. These contacts will then be listed under the account in the related list Contacts. The same applies to media campaigns.
Account records may also include information an and excluded placements, visit reports, etc.

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