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You will need to add new Campaign Items for your reach extensions, media buying or other services
Enter the data like time frame, goals and generate proposals for your advertisers
Depending on the involved systems, you can use ADvendio Connect to send your Orders and Items directly into the Social Media Platform or DSP (e.g. with our Google Display & Video 360 Integration)
Check the performance of rung items and if they stay in budget.
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Once the Campaign Item creation is finished, you can proceed to create Buying Orders and Buying Items, those represent your actual buying activities and cost.
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Our Pilot extension provides you additional guided screens, which help with the creation of Buying Orders and Items, for example to prepare sending your positions to a DSP. To know more about how to use those features take a look at the following page:
Check the performance of running Campaigns / Buying Activities
Once your position is up and running, all Buying Orders and Buying Items are linked to the Campaign Item. If you open the record page of your Campaign Item, you can view those in the related tab and also see just how much money is already spend and how many Impressions, clicks or similar are aquired.
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Your system Administrator can also use this relation to configure Salesforce Repots on the key numbers, so you can easily compare the total media cost of Buying Items with the Price you’re selling to your advertiser.
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Setup:
In order to use these features efficiently, we recommend to go through all the setup steps of our Buying Pilot Extension, which can be found here:
4.19.5.2 How to Setup the Buying Pilot Extension
To create Campaign Items for your advertisers, you will need to prepare Ad Specs, which represent the services or reach extensions you’re trying to sell.
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For this example case, we recommend using a fixed price or cost per month model, where you enter the final package price as your Sales Price (e.g. 500,00$ for a reach extension for a month). This way your sales reps, just need to enter the specific time frame and set the quantity to 1, in order to be ready with the preparation.
You can find more information and a more detailed step by step guide for the configuration here:
4.19.5.3 How to prepare Ad Specs for your Reselling, Reach Extension or Service Campaign Items?
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