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Version | 2.103 and up |
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External Systems | Google Ad ManagerAdManager, FreeWheel, Adswizz, AdButler, Triton, SmartEquativ, Xandr |
Role | Sales Rep - Sales Order Manager - Fulfilment Product Manager - Product Manager / Sales |
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On the left side, there is a tree structure, which shows all relevant criteria. They are grouped by the different types of targeting (for example Sites, Rotations, Ad Units ectetc.) and they are in a hierarchical structure. Meaning you can expand the top-level domain and see below a list of all placements of that site or similar.
Above the tree, there are two options to select:
1-Tree with AdServer types: i.e Ad Units in Google
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AdManager (Site or Site Section in FreeWheel), Placements in GAM (Site Groups in FreeWheel), ... (depending on the options your AdServer ID with category inventory support)
| Note |
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Currently the hierarchy of the selection tree is limited to five levels |
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2-Search for
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AdServer IDs
The second This option allows you to search. This comes in handy if you have a huge adserver AdServer id tree and know the name of the adserver AdServer id. A small piece of information above the name of the id, shows you its parents, so you can identify similar named Ids.
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Version | 2.115 and up |
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Supported Adservers | Xandr, Google Ad Manager, FreeWheel, Adswizz, SmartEquativ |
In some cases (especially for Inventory Targeting) your want to preconfigure targeting criteria on your product (Ad Spec) which will automatically be used, no matter what is set on your Campaign Item. With Version 2.115 we enhanced our Media Configuration overview, to already see what has been predefined for your Campaign Item, with a new AdSpec Button.
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External System | Supported Inventory Targeting | Additional Information |
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Google AdManager | Ad Units | |
Placements | ||
Inventory | Selects the general type of inventory to targeting (e.g. mobile or display web) In Google AdManager, this is referred to as Inventory Type. | |
Freewheel | Site Groups | |
Sites | ||
Site Sections | ||
Ad Units | ||
Xandr | Publisher | |
Sites | ||
Placements | ||
Equativ(Smart) | Site | |
Pack | ||
Page Group | ||
Page | ||
Format | ||
Adswizz | Zones | Our selection also shows Zone Groups, but currently they are not supported as targeting criteria to be set. We included those IDs for a better overview and for reporting purposes |
AdButler | Zone | |
Channel | ||
VAST Zone | ||
VAST Channel | ||
Triton | Station | |
Genre | ||
Market | ||
Podcast |
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