Augmented line items enhance the standard features of items by providing options to support more sophisticated users. Augmented Item can be configured in ADvendio by setting the 3.1.5.4 How to configure formats for your Xandr related products (Ad Type) to Augmented. All further configurations can be done similarly to regular Xandr Items. In general, we support the same targeting options for Augmented Items as for Standard and Guaranteed Line Items.
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Ad Type
Supply Strategy
Geography
Flight 1 (ADvendio currently only supports a single flight, per item. All relevant information like start/end date, budget, and pacing can be set from ADvendio)
Daily pacing allocation
Managed Inventory Targeting
Audience Segments
Frequency Caps
Device Type
System
Reporting Labels
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Attention:Up to version 2.151.1, we only support the Budget Type Revenue, meaning the insertion order will receive a lifetime revenue budget and all augmented line items will use a revenue budget not an impression / clicks budget. We set the Budget on Insertion Order level to unlimited. Starting with 2.151.1, we support three budget type values (Media Campaign field): none (default: Revenue), Revenue, and Flexible. All these budget type options support Augmented Line Items. The only difference is that Flexible supports the combination of Augmented Line Items and Guaranteed Augmented Line Items in one single Media Campaign/Insertion Order. To read more about Guaranteed Augmented Line Items, see: LINK . |
2.1 Set required Geo-Targeting
To set up Geo Targeting criteria in ADvendio, you can use our geo-targeting feature in the Media Configuration. But, as this is required to be set, you might want to save your Sales Reps additional steps in setting up their Campaign Items, by predefining geotargeting on the product level. Good news: we got you covered!
ADvendio Feature | Documentation | Additional Comment |
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Geo Targeting* for Augmented Line Items | - | *Mandatory option for the advertising format and must be selected, at least one Country / Region |
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Click the save button and you geo preconfiguration is done! For more information you can also view 3.2.3 Predefined AdServer Targeting for Products: Connect Ad Specs via Ad Server IDs
2.2 Configure the Supply Strategy
The supply strategy is mainly used for buying augmented line items to configure from which sources inventory should be considered:
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The default setting will be always transferred to Xandr. If you want to configure a specific value from ADvendio, you System Administrator might need to add the fiel SupplyStrategy to the page layout of either Campaign Item or Ad Spec. Additionally you can also use the Campaign Item field as part of your Tab Setup to show it in the Media Configuration |
2.3 How to set up Goals and Pacing for Augmented Line Items? And how are flights configured?
For Augmented Line Items, ADvendio provides certain setting possibilities for goals and flights.
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More information on setting up the goals for Xandr in ADvendio can be found here: 3.1.5.4 How to configure formats for your Xandr related products (Ad Type) and here: 4.2.5.6 How to overwrite Item Type and Goal settings from your Ad Type on Campaign Items(Ad Type, Goal Type, Goal Percent / Quantity)
2.4 Setting up CPC Items with a click goal in ADvendio.
Augmented Line Item from Xandr are also a way to enable you, to sell your advertisement on a Cost per Click base. You can easily configure Campaign Items in ADvendio, by using the Billing Category ‘CPC’ and then proceed to enter the target number of clicks that needs to be reached as your Campaign Item Quantity.
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