Table of Contents |
---|
More Xandr Features related pages:
Child pages (Children Display) |
---|
Inventory
Read here about how to set up your inventory Ad Types for Xandr: 3.1.5.4 How to configure formats for your Xandr-related products (Ad Type)
Billing Categories
For Xandr we support the following Billing Categories which are mapped to a slightly different value on the AdServer:
ADvendio | Xandr |
---|---|
CPM | CPM |
vCPM* | Viewable CPM / vCPM |
CPC | CPC |
CPD**, All In, CPL, CPM Sec, CPO, CPX, CPW, CPMo, CPY | Fixed Fee (Cost per day) |
CPCV | CPCV (Cost per Completed View) |
Fixed Price*** | Fixed Fee (One time allocation) The allocation date will be set to one day after the Campaign Item end date. |
currently not supported | Cost Plus |
currently not supported | CPA |
...
Info |
---|
* Viewable CPM is only supported for Line Items of type Guaranteed or Augmented. Keep in mind, that if you are using Viewable CPM the goal (budget) of your Line Item automatically changes to viewable Impressions instead of Ad Impressions. ** Make sure that, if you are using CPD (Fixed Fee Cost per Day), your Line Item starts at 12:00:00 AM and ends at 11:59:59 AM (do run only FULL days) otherwise you receive an "Invalid Start Date / Invalid End Date error" *** Make sure that, if you are using Fixed Price (Fixed Fee, One Time allocation), your Line Item has a runtime of 31 days or fewer. Fixed Fee Items can only run for a month in Xandr, otherwise you receive an "Invalid Start Date / Invalid End Date error" |
Media Campaign
AdServer Status
Xandr uses the status field ADvendio__AdserverStatus__c on the media campaign which you need to add to your layout to edit or view for relevant users (AdOps/Sales). The users can then select the status for the campaign and its campaign items which then will be sent to the AdServer. Please also consider the following chapter and make sure that the mapping in the custom setting is correct: 7.3.14.1 Configure "Update Ad-Status in AdServer"
Campaign Items
Also, configure the following fields on the object. Some of these fields were not in use by the Xandr integration before, so you might have to change your Salesforce configuration accordingly, see below the table:
ADvendio Object | ADvendio Field | Xandr Setting | Additional Information |
---|---|---|---|
Campaign Item | Quantity | Will be used as the lifetime custom budget | |
Campaign Item | Secondary | Will be used ad the daily custom budget | This field is required, if you want to use a daily custom budget |
Xandr Login Record
The Adserver Login is used to store your Xandr credentials. For the fields and details needed, access 7.3.1.1 Which Login User do I use to create Login records
Create a Connection for Xandr
...
Comments on Line Items
You can use the ADvendio field Internal Comment on the Campaign Item level to push information to the comment field of the campaign item in Xandr. When you submit the Media Campaign to Xandr the field value will be transmitted.
...
KeyValue/Audience Segments
Info |
---|
KeyValue/Audience Segments If you set a Key Value or Audience Segment in ADvendio to "not equals" it will be submitted as "excluded" to Xandr. |
Delivery Data Import
The Campaign Item status will be synced each time the delivery data import is running (AdServer → ADvendio). The status of the media campaign (see above) will be kept in sync with the campaign item. This happens initially when you create the item on the AdServer while pushing it to the server and secondly when you update manually using the button "update status" or run the delivery import.
Profiles in Xandr
Please note that Xandr offers to target profiles to determine individual targeting. The 4.3.4 Targeting Options you choose for your Campaign Item will be saved to such a profile and transferred to Xandr.
From version 2.106 and up we only connect these profiles to Line Items and not to the Insertion Order anymore.
This makes it possible to control the targeting settings on each Campaign Item separately.
Budget Types in Xandr
Starting with 2.151.1, we can configure the Budget Type (ADvendio__BudgetType__c) of your seamless Insertion Order. To find out more about the Xandr Seamless Connection and Budget Type, see Seamless Insertion Orders and Budget Types in Xandr.
Xandr Limitations
Xandr Start Date Update Logic
Info |
---|
Important Note: When using Xandr Campaign Items, if you set a Start Date in the past, you cannot modify it later, even if the item is still in draft mode and hasn't been launched yet. |
Xandr Geo-Targeting
In a Xandr campaign item when you are navigating to Targeting > Geo:
...