Integrations: | FreeWheel | License | Connect|
|---|---|---|---|
Role | Product Manager - Product Manager / Sales Support / Marketing Order Manager - Fulfilment |
Challenge
To streamline sales processes and allow Sales Reps and Order Managers to easily choose products for their Campaign Items. Certain pre-configurations need to be done to contain the right settings to send over to an external system like an AdServer.
Usually, those products are Ad Specs, it consists which consist of the medium/site where an ad is running and the specific format (ad typeAd Type).
The Ad Type will contain numerous technical and format settings, which will be sent automatically to an external system together with the Campaign Item in AdButlerFreeWheel.
How can these Ad Types be created? And which settings for AdButler FreeWheel need to be done on Ad Type to make it work?
Solution
When creating Ad Types for AdButler FreeWheel, please make sure to fill in the information below, explaining which fields equal which settings in the AdServer.:
To create a new
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FreeWheel Ad
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go to the main menu, access
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Ad Types in ADvendio (or type in the App Launcher: Ad Types), and select New (Ad Type → New)
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Table with fields to create FreeWheel Ad:
When creating Ad Types for AdButler FreeWheel make sure to use the following fields mentioned in the table below. See which fields equal which settings in the AdServer.
AdButler FreeWheel Field | Field Options / Possible Values | Instructions and Info | |||||||
Information |
| ||||||||
Ad Type Name Note: this field intended for internal use only | |||||||||
Advertising Form Shortform |
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Record Type | FreeWheel | ||||||||
External name“External name” | - | AdType name for external use. External name will be externally displayed on the proposal. | |||||||
Media Differenciation |
| Relevant Media Differenciation for this AdType | |||||||
Product search Name | - | Description for this ad type as applied that helps us find it in the ad spec search | |||||||
Media differenciation |
| CreativeType |
| Target Group |
| Relevant target groups in this Ad Type | |||
Delivery Rate Type |
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“Active” (checkbox option) |
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Adserver information |
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Connection | Enter the Ad server login to be used with this Ad type | ||||||||
Ad Type |
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| Priority |
| Info |
|---|
Priority “4” is by selected by default for AdButler, while in Advendio you can select between“ Standard” or value “4” |
Delivery Type
Aucton
FixedDelivery
Auction - Ad is served based on the highest price. When decision engine have considered quotas, scedule, targets and rules.
or
FixedDelivery - Ad is served based on weight, quotas, scedule, targets and other rules without considering price.
.
Priority
High
Normal
Highest
Above Normal
Below Normal
'Above Paying Ads 'selection
‘Below Paying Ads’ selection
Priority of the transmission of the Ad Type to the AdServer.
Priority is Optional: It sets the override mode for the placement.
Check 3.1.5.5.1 Priority / Placement Override Settings for more information.
Ad Type*
Impression Target
SOV % - custom
POD % - custom
All Impression sponsorship
Evergreen (no Budget)
*Mandatory option for the advertising format and must be selected
KeyValues
Here You can enter Key and Values not shown on the document and appear not in the Media Configuration. This will be directly submitted to the AdServer
at the checking availability
booking a Campaign Item to the AdServer
Delivery Type*
Guaranteed
Preemptible
*Mandatory option for the advertising format and must be selected
Delivery Rate Type*
None
Evenly
As fast as possible
Evenly - smooth impressions deivery delivery over the time period
or
As fast as possible - deliver impressions as quickly as possible
Slots
| Info |
|---|
Data provided in “Slot” section is changing Ad configuration in AdButler |
Master slots for the Ad
Number of Ad formats under “Available” and “Chosen” options
Select the image size you will be using
| Info |
|---|
Admin can create any Ad format needed (If numbered format is used, for example 123x234) during the set up stage |
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*Mandatory option for the advertising format and must be selected |
| Note |
|---|
After selecting all the necessary fields for FreeWheel Ad, don't forget to press Save. |
Ad Types: Leaderboard
Ad Types: PreRollThe pacing is set using the Campaign item delivery rate type (ADvendio_CampaignItem.DeliveryRateType__c). 4.3.6 Frequency Capping is done the same as for all other AdServers.
Check this table for the setup of your Ad Types for FreeWheel (From version 2.102 and up we set the default values to avoid error messages).
AdType | Delivery Type | Delivery Rate Type (Campaign Item) | Quantity (Budget in FreeWheel) | Billing Category | Priorities |
|---|---|---|---|---|---|
Impression Target | Guaranteed, Preemptible | Fast as, Smooth as | Quantity (for CPM) Guaranteed Impressions (for Fixed Price) | CPM | Above Paying Ads 11 to 20 Below Paying Ads -1 to -10 |
SOV % - custom | Guaranteed | Fast as | Goal Percent | CPM, Fixed Price | Below Normal, Normal, Above Normal, High, Highest |
POD % - custom | Guaranteed | Fast as | Goal Percent | CPM, Fixed Price | Below Normal, Normal, Above Normal, High, Highest |
All impression sponsorship | Guaranteed | Fast as | - | CPM, Fixed Price | Below Normal, Normal, Above Normal, High, Highest |
Evergreen | Preemptible | Fast as | Goal Percent | CPM | Below Normal, Normal, Above Normal, High, Highest |
FreeWheel Ad Types Example:
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Setup
The System Administrator might need to add certain fields to the page layout of the Ad Type to make sure they are available for the users. The Admin might also need to add new values to existing picklist fields in order to match the ones mentioned above if they are missing.
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