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ADvendio offers you the possibility to create seamless insertion orders or legacy insertion orders in Xandr.

Seamless Insertion Orders are the best practice for creating insertion orders recommended by Xandr. Those orders offer advanced functionality by means of augmented line items, configured at AdType [Configure Ad Type Formats] for Xandr products

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To activate the creation of seamless insertion orders from ADvendio, you need to configure it at your Adserver login (In the connection that is being used).

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Select the value "Seamless" in the picklist Adserver Features.
Customers updating from an older version of ADvendio, need to create Seamless as a picklist value in setup first.

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As soon as seamless is selected, all Xandr Insertion Orders (Media Campaigns) will be created as seamless orders.

To deselect this feature, simply set the picklist to the value none at your Adserver Login ⚠️

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2. Insertion Order Budget Types (2.151.1 and up)

Starting with version 2.151.1, a new field has been added to ADvendio at the level of Media Campaign: Budget Type (ADvendio__BudgetType__c). That allows users to choose the desired budget type associated with their seamless Insertion Order: none (default: Revenue), Revenue, and Flexible.

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• If Budget Type is none, then the Media Campaign will be submitted as an Insertion Order with budget type Revenue.

• If Budget Type Revenue is used at the Media Campaign level, then the Xandr Insertion Order will receive a lifetime revenue budget and all Augmented Line Items will use a revenue budget, not an impression / clicks budget. We set the Budget on Insertion Order level to unlimited (one budget interval).

• If Budget Type Flexible is used at the Media Campaign level, then the Xandr Insertion Order will be restricted to a single budget interval, and no budget can be set on the IO level. Once configured, the user may associate both revenue and impression-based Line Items to the same Insertion Order.

3. Setup:

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You may need to add to Media Campaign Page Layout the Budget Type field (ADvendio__BudgetType__c)

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Double-check if the Budget Type field is available to the relevant users

Double-check if the picklist field values exist in the Budget Type field. For that, access from Org Settings Picklist Value Sets and adjust accordingly Budget Type global value set:

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Revenue (Value and API Name)

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1. When setting Outcomes on an ALI (Augmented Line Item) Campaign Item

First, you need to set up the following specifics:

1. On the AdType:

   1. Product Type → Video

   2. AdType → Augmented (ALI)

   3. Plus the necessary extra fields you required
      

2. On the Adspec:

   1. Create an AdPrice indicating your Billing category of choice

      1. The following billing categories are accepted in Ad Price or Campaign Item Level

         1. CPM = Impressions

         2. vCPM = Viewable Impressions

         3. CPCv = Completed Video Views

      2. The “quantity” of each billing category is selected also at a Campaign Item Level
         

3. On the Media Campaign

   1. Select one of the Budget Types

      1. Revenue :(Fixed Revenue in Xandr)

      2. Impression :(Fixed Revenue in Xandr)

      3. Flexible :(Flexible Revenue in Xandr)
         

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4. On your Campaign Item(s)

   1. Select one of the Ad Types Delivery Types options

      1. Exclusive

      2. Impressions
         

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5. ⚠️ IMPORTANT: The Media Campaign ‘Budget Type’ needs to go in accord with the Billing category selected in the AdPrice

   1. Revenue or Impression only works with the following Billing Category:

      1. CPM

      2. vCPM (Viewable CPM)

      3. CPCv
         

   2. Flexible works with the following Billing Category:

      1. Dynamic CPM

      2. Cost Plus
         
         

6. The desired Outcomes are properly configured, if everything else is done the Items must be submitted to Xandr
   

   
   

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2. When setting Outcomes on a GDALI Line Item

First, you need to set up the following specifics:

1. On the AdType:

   1. Product Type → Video

   2. AdType → GDALI (Guaranteed Augmented)
      ⚠️ Only on this option you can opt to have ‘Budget → Complete' in Xandr UI (Available from version 2.170) ⚠️
      

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   3. Plus the necessary extra fields you required
      

2. On the Adspec

   1. Create an AdPrice indicating your Billing category of choice

      1. The following billing categories are accepted in Ad Price or Campaign Item Level

         1. CPM = Impressions

         2. vCPM = Viewable Impressions

         3. CPCv = Completed Video Views

      2. The “quantity” of each billing category is selected also at a Campaign Item Level
         
         

3. On the Media Campaign

   1. Select one of the Budget Types

      1. Revenue :(Fixed Revenue in Xandr)

      2. Impression :(Fixed Revenue in Xandr)

      3. Flexible :(Flexible Revenue in Xandr)
         
         

4. On your Campaign Item(s)

   1. Select one of the Ad Types Budget Types options for your Campaign Item(s)
      ⚠️ DELIVERY TYPE ALWAYS NEED TO HAVE AN OPTION SELECTED ⚠️
      

      1. Revenue (Fixed Revenue in Xandr)

      2. Impression (Fixed Revenue in Xandr)

      3. Flexible (Flexible Revenue in Xandr)
         
         

5. IMPORTANT: The Media Campaign ‘Budget Type’ needs to go in accord with the Billing category selected in the AdPrice

   1. Revenue or Impression only works with the following Billing Category:

      1. CPM

      2. vCPM (Viewable CPM)

      3. CPCv

   2. Flexible works with the following Billing Category:

      1. Dynamic CPM

      2. Cost Plus
         

6. The desired Outcomes are properly configured, if everything else is done the Items must be submitted to Xandr

4. Additional Useful links

• Augmented Line Items (And CPC Items for Xandr)

• Guaranteed Augmented Line Items