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Available with Version

2.168 and up

Role

Order Manager - Fulfilment; System Administrator

External Systems

The Trade Desk

...

  • General Information

    • Select “The Trade Desk” connection and select the “Active” checkbox

  • Ad Price

    • Select the right one

  • Buying Order Fields, select the following:

    • Channel (Required)

    • Advertiser (Required)

    • Insertion Order ID

    • Status

    • Order Type (Required)

    • Start Date (Required)

    • End Date (Required)

    • Order Type Pacing (Required) - available from v2.170 onwards

    • Order Goal (Required)

    • Budget Amount (Required)

    • Budget Amount Daily

    • Selected Targeting

    • Buying Item Order Campaign Status (Required)

    • Budget ImpressionsAmount Daily

    • Selected Targeting

    • Budget Impressions Daily

  • Buying Items Fields, select the following:

    • Line Item ID (Required)

    • Status (Required)

    • Selected Targeting

    • Bid Amount (Required)

    • Max Bid (Required)

    • Budget Amount (Required)

    • Budget Impression

    • Budget Impression Daily

    • Start Date (Required)

    • End Date (Required)

    • Error Messages

2. Buying Order

To initiate the process of buying media through The Trade Desk, you need to define a Campaign using the ADvendio Buying Order. Here are the steps:

...

Required

ADvendio Field

Additional information

(tick)

Channel

  • Display

  • Video

  • Audio

  • ATV/CTV

  • DooH

  • Programmatic Cinema

(tick)

Advertiser

Needs to be previously imported before being able to select one

(tick)

Name

-

Auto

Insertion Order ID

It will be assigned after the Buying Order is successfully submitted

Auto

N/A

ADvendio currently uses ‘Available’ as the fixed default

(tick)

Start Date

Gets the timezone from the item zone.

(tick)

End Date

-

(tick)

OrderType

  • Standard
    (the Only option currently available)

(tick)

Order Goal

The campaign objective. To set it, you must also specify the ‘Channel’

  • Brand Awareness
    Discover qualified leads to increase brand knowledge and reach a specific audience.

  • Consideration
    Reach new customers and influence them to become prospective customers.

  • Conversion
    Maximize conversions by driving prospects to take a specific action.

(tick)

Budget Amount

Info

In the case of campaigns that have multiple flights, this value will be determined using specified Flight values and may not be modified.

(tick)

Budget Amount Daily

Only to be set if the flag Pace to daily limit is true, then no budget will be set on individual line item level

(tick)

Order Pacing

  • Pace to daily limit

  • Frontloaded

  • Evenly

    ⚠️ This ‘Order Pacing’ field is available from v2.170 onwards

Auto

N/A

ADvendio currently uses ‘Reach’ as the fixed default

-

Budget Impressions

Info

In the case of campaigns that have multiple flights, this value will be determined using specified Flight values and may not be modified. Otherwise, it must be specified at creation time.

-

Budget Impression Daily

Can be selected at a Buying Item level

Auto

N/A

  • ADvendio currently uses Off ‘Off’
    The campaign will aim to pace to the specified daily spend cap.

...

Required

ADvendio Field

Additional information

(tick)

Insertion Order ID

-

Auto

Line Item ID

Completes itself after a successful submit

(tick)

Name

-

(tick)

Status

  • Paused

    • Default if nothing is selected: Named “Disable” in TTD

  • Active

    • Named “Enabled” in TTD

Info

When order is updated with the Paused value if the status is “Available” in TTD and is not changed in the UI

Note

Draft = DO NOT SELECT, could show an error

-

Selected Targeting

-

(tick)

Bid Amount

This would be the “Minimum Bid” amount equivalent

(tick)

Max Bid

-

(tick)

Budget Amount-

Total budget amount for each Buying Item

-

Budget Impressions

Number of Impressions Goal

(tick)-

Budget Amount (Daily)

  • Only if ‘Pace to daily limit’ is selected this field is Mandatory, if not please leave it empty

⚠️ From versions before 2.170 No ‘Pace to daily’ limit is needed to be selected

-

Budget Impressions (Daily)-

If you want to set the number of daily Impressions Goal

(tick)

Start Date & Start Time

-

(tick)

End Date & End Time

-

-

Error Messages

To see displayed any warning/error message that occurs during the submit process

...