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Every Buying order Order has to have a linked Campaign item. So we suggest the following flow:
Create a Buying Media Campaign item
Create a Media Campaign Buying Campaign Item (see next paragraph)
Add a Buying orderOrder/s and Buying Item/s
Set a Targeting
Submit Your Buying orderOrder/s
Synchronize Buying Item Status
Sync delivery data from the AdServers
Create a Buying Campaign Item
A Buying Campaign Item is a specific type of Campaign Item created for the Media Buying solution.
It can be imagined as a placeholder for Buying Orders, as it allows their creation in a dedicated related list.
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A Buying Campaign Item differs from a standard Campaign Item in two key ways: it uses an Ad Spec with a "Buying" record type rather than the standard type, and it has an Ad Price with the Billing Category set to "Budget." |
To create a Buying Campaign Item we suggest the easiest steps:
Access the Ad Specs through the app launcher
Select Create a new Ad Spec and select Buying as the record type, as shown in the image below
Fill in the mandatory fields and click Save.
Go to the app launcher search for Ad Price and click New
Link the Ad Spec, fill in the List Price, and make sure to select the Billing Category as "Budget” as shown in the image below.
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Important |
Click Save.
Create a new Media Campaign
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Access the app launcher, type "Media Campaign" and fill out the necessary fields.
Add a Campaign Item through “Media Search.”
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Or go to the media campaign's related page of the media campaign.
Click on "Add Items."
Select the buying campaign item, click "Start Campaign Builder," fill out the necessary fields, and then click "Save."
Click on the campaign item that has been added to the related page.
Add a Buying Order by using the action button in the new Buying Order-related list on the Campaign Item.
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Select Xandr or Google Display & Video 360
Choose "Impressions Budget" to create Buying Orders / Items with budget type impressions or “Revenue Budget” to use currency as budget type
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Important to note If the picklist menu doesn’t automatically show “Impressions “Impression Budget”, the field should be:
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