Page Comparison

Available with Version	2.173 and up
Role	System Administrator
External Systems	Criteo Commerce Max

Table of Contents

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On a Connection > Record Type CRITEODSP
We can import via the ‘Transfer to Advendio’ button some of the necessary features needed for targeting and configuration.
- Go to the Connection
- Click on ‘Transfer to Advendio’
- Select one of the available ones :
- Account → Advertiser
- Account → Retailer
- Inventory → Balance
- Run import
  - Schedule transfer can also be used
Once the import is done, we are going to have Connection ID’s IDs for each import

Import supported

Category	Type	Comments
Account	Advertiser
Account	Retailer
Inventory	Balance
Inventory	Products

...

What we import for the ‘Retailer’

Criteo Field	Advendio Field	Advendio Name	Comments
`id`	ADvendio__Id__c	ID
`name`	Name	Name
`parentAccountLabel`	ADvendio__Parent_AdServer_ID__c	Parent ID	Here goes the Advertiser Connection ID

All the imports can be found this way:
- In the App Launcher search for ‘Connection ID’
- In the list, they can be filtered by type for easy access
Additional mapping required
- You can also access to a Custom contract through the Connection ID
  - Enter the connection ID
  - Go to related
  - Under ‘Custom Contracts’ you would find the available RFP’s
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What

...

we import

...

Imported from GAM

...

Name in GAM

...

Name in Advendio

...

Object in Advendio

...

SF Object Field

...

Description

...

SF Field Type

...

-

...

-

...

-

...

Connection

...

Record Type ID

...

Recordtype

...

for ‘Product’

Criteo Field	Advendio Field	Advendio Name
`id`	ADvendio__Id__c	ID
`id`	ADvendio__ExtendedId__c	Extended ID
`name`	Name	Name

Custom Contract

Name

String (80)

-

Custom Contract

Connection ID

Deal ID

Deal ID

Custom Contract

DealId__c

text

Advertiser ID

Advertiser ID

Custom Contract

AdvertiserId__c

text

Budget

Custom Contract

Budget__c

currency

Type

Type

Connection

DealType__c

text

Inventory Type

Custom Contract

InventoryType__c

text

CPM

Custom Contract

GoalBudget__c

currency

Impressions

Budget Type

Custom Contract

Total_Impressions__c

picklist (255), restricted

RFP Start Date

Start Date

Custom Contract

StartDate__c

DateTime

RFP End Date (If no end date is specified, is open-ended???)

End Date

Custom Contract

EndDate__c

DateTime

-

Audience

Audience

Custom Contract

Audience__c

text

Country

Custom Contract

BuyerCountry__c

text

Additional Terms

Custom Contract

Creative Size

CreativePlaceholders

Custom Contract

CreativeSize__c

-

Buyer contacts

Buyer Contacts

Custom Contract

BuyerContacts__c

text

-

Seller contacts

Custom Contract

BuyerContacts__c

-

Salesperson (completed manually)

Salesperson

Custom Contract

-

Trafficker

Custom Contract

-

Sales planners (completed manually)

Sales planners

Custom Contract

SalesplannersContacts__c

-

Teams
(completed manually)

Teams

Custom Contract

TeamsoContacts__c

Currency

-

Custom Contract

Currency ISO Code

Message

Custom Contract

Description__c

If the fields arrive empty they can be edited later

Automatic creation of Media Campaigns for new deals

Note

To automate the campaign creation from Programmatic Direct deals you can use a flow called “CreateMediaCampaignUponContractCreation” that we can create for you in ADvendio. Please reach out to our support team in case you would like us to add this.

In version 2.173 and up we will provide this flow as a template in our package.

Every time a new Custom Contract is imported and therefore created in ADvendio a Media Campaign will be created with the mappings as shown below.

Mapping table with template flow

...

Custom Contract field

...

Media Campaign field

...

Custom Contract name

...

Media Campaign Name

...

Start Date

...

Campaign Start Date

...

only takes the date, not the time

...

End Date

...

Campaign End Date

...

only takes the date, not the time

...

Record id

...

Custom Contract lookup

...

We recommend you to add the Custom Contract lookup field to the Media Campaign layout. If not done yet, please check with your Administrator.

...

Advertiser Id

...

Programmatic Buyer

...

checks internally for External Account IDs and tries to match the id with the mapped Account
2.1.4.2 External Account IDs

...

Budget

...

Budget

...

Message

...

Internal Comment

...

Currency Code

...

Currency

You can also do the following adjustments to automate and customize the experience further:

...

Create a new Media Campaign list view on the Home page which can show the recently created campaigns for Custom Contracts

...

`brandName`	ADvendio__AdServer_Name__c	Technical Name	Brand + Name, separated by '-' only if the brand is not present in the name of the product in the catalog
`retailerId`	Advendio__Parent_AdServer_ID__c	Parent ID	Here goes the Retailer Connection ID Added automatically in the import
-	ADvendio__UniqueKey__c	UniqueKey	It is constructed as: Connection NAME\|Type\|ID\|
`isInStock`	ADvendio__Active__c	Active
`gtin`	ADvendio__PartnerId__c	Partner/Buyer Id	This is any type of Barcode
`imageUrl`	ADvendio__Url__c	URL***	Tu use the URL to load/display the image you need to enable the domain in SF setup → Trusted URLs → New trusted URL

Targeting Product

only available at a Buying Item Level
Will display only products associated with the Retailer of the Buying Item
One or more can be selected
On the search bar, you can search multiple UPC codes separated by ', '

What we import for ‘Balance’

Criteo Field	Advendio Field	Advendio Name	Comments
`id`	ADvendio__Id__c	ID
`name`	Name	Name
`poNumber`	ADvendio__PartnerId__c	Partner/Buyer Id
`name`	ADvendio__AdServer_Name__c	Technical Name
`spendType`	ADvendio__SpendType__c	Spend Type	onsite offsite
`balanceType`	ADvendio__BalanceType__c	Balance Type	capped uncapped Works together with the deposited field If its “capped” we need to have a value in deposited field
`deposited`	ADvendio__TotalBudget__c	Total Budget	If a value is used, the Balance Type needs to be “capped” If there is no value it is “null”
`startDate`	ADvendio__StartDate__c	Start Date	Balance start date in the account timeZone if not set
`endDate`	ADvendio__EndDate__c	End Date	Balance end date in the account timeZone If no date is set will run indefinitely
`memo`	ADvendio__Description__c	Description
`Account`	ADvendio__Parent_AdServer_ID__c	Parent ID
`status`	ADvendio__Status__c	Status	Active Scheduled Ended

Targeting Balance

only available at a Buying Order level
One or more are accepted
Only Active/valid ones can be selected

Mapping required

⚠️ We need to map the certain connection ID to an account before using it properly

These are the ones that need mapping:
- Advertisers
- Retailers
First, we create an Account.
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Open your new Advertisers Account and go to the related list, search for ‘External Account IDs’. Click the new button, to create a new relation. (Your Admin might need to set this up in your Salesforce Account Page Layout)
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Select the Connection ID that you want to connect to your Account in the lookup field.
Add the ID of the connection in the ID field
Select the ‘Active’ checkbox
Repeat this step for each desired assignment.
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Version	Old Version 4	New Version Current
Changes made by	Daniel Yañez	Daniel Yañez
Saved on	2024-11-27	2024-12-03

Page Comparison

Versions Compared

Key

Import supported

What we import for the ‘Retailer’

What

we import

for ‘Product’

Automatic creation of Media Campaigns for new deals

Targeting Product

What we import for ‘Balance’

Targeting Balance

Mapping required