I would put it after media buying under section 11
AI has proven to be more than just hype! To improve our day-to-day business lives, we strongly believe smart flows and recommendations built dynamically on individual business data will lead to better campaigns.
This is where our ADvendio AI Addon comes into play! With ADvendio as an integrated platform between media, business, and analytics, we have already combined all kinds of planning and revenue data. We strongly believe by combining all those data sources and enabling AI-driven recommendations, we can make your Media Business better! Our Addon will seamlessly integrate into the ADvendio core features and combine them with Salesforce Einstein Technologies, to get the best of both worlds!
Our Vision
Our goal is to support Media Businesses, Publishers & Agencies to:
Simplify and streamline complex media business processes
Get the most out of their media inventory and data
Establish a guided Sales Flow, with recommendations and automation
To support this goal, we want to use AI features to:
Learn from customers' business data
Give recommendations, outcome predictions, and automate tasks
Create better campaigns quicker, make complex media inventory easier to handle, and better understand their business data to make better decisions
What is the AI Addon?
The AI Addon is an extension to ADvendio that can be installed individually. It contains predefined templates, predictions, and dashboards that help you on your journey. These features can be further customized to meet specific business needs. We will release continual updates and enhancements to further improve and work towards our key use cases.
Key Features:
Sales Predictions, Automations and Smart Sales flows: Guided Sales flows, that learn from your business data. Understand, which decisions contribute to which outcomes, Drill down from a high-level view to individual campaigns, and predict future outcomes automatically along the way.
Cross-Platform Budget Optimizations: See and Understand your running Campaigns, and your Media Spend across many different platforms and optimize your remaining campaign budgets & goals to focus on those ads, that bring you the best results.
Campaign Proposals and Planning Recommendations: Create efficient Campaigns and Media Plans quickly and easily, by receiving dynamic recommendations and proposals along the way in just a click!
To find out more about individual features and what is already available, check our AI Addon Pilot Test page.
Salesforce-Based Technology
Built on Salesforce Native AI Features: Ensures your data is kept safe within the Salesforce ecosystem and not used to train external AI models.
Out-of-the-Box Customizability: Easily tailor the AI Addon to specific business needs.
Data Security
All features are built upon Salesforce Einstein AI technology, adhering to the Einstein Trust Layer and Salesforce principles of trusted AI. For more information, visit the Salesforce Trusted AI page.
Cost
During the Pilot Phase: No additional ADvendio license fees are required. However, you must have an ADvendio One license.
Post-Release: Additional license fees may apply. More information will be provided closer to the official release.
Note: The features are based on the Salesforce CRM Analytics Solution. Additional Salesforce licenses are required to use the full capabilities.
AI Roadmap
Now - March 2025: Pilot Test Phase (Media Campaign Predictions, Sales Dashboards, Running Campaign Optimization View)
November 2024: Pilot Phase 2 Release, with additional enhancements
March 2025: Official Product Release, including Smart Sales Flow for Media Campaign Creation
How to Participate in Testing
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Revolutionizing Media Campaign Management with AI
The ADvendio AI Addon is designed to streamline and optimize your media campaign management by leveraging the power of Salesforce Einstein. This advanced tool provides predictive analytics, actionable insights, and automation to simplify complex processes, reduce manual efforts, and enhance decision-making.
Key Features
Predictive Campaign & Revenue Analytics: Forecast media campaign success, sales performance, incoming revenue and outcomes using AI-driven insights.
Budget Optimization: Analyze campaign performance in real-time and receive recommendations to allocate budgets effectively across channels.
Intelligent Campaign Planning: Utilize AI-generated recommendations for campaign strategies, product combinations, and budget allocations based on historical data.
Integrated Analytics Dashboards: Access dynamic, AI-powered dashboards directly within your Salesforce environment for a holistic view of performance metrics.
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Customer Benefits
Save Time: Automate repetitive tasks, allowing teams to focus on strategy.
Improve Accuracy: Make data-driven decisions with reliable, real-time insights.
Increase Efficiency: Optimize resources and campaign spend across platforms.
Seamless Integration: Our Addon is optimized for ADvendio and allows to seamlessly integrate with our key features, as well as external data sources
Powered by Einstein: Leveraging Salesforce technologies, we can offer out of the box customizations for individual needs as well as a high standard for privacy and data security, based on the Salesforce Einstein Trust Layer.
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Pilot Phase: Your First Step to AI-Driven Success
The Pilot Phase offers customers the opportunity to experience the benefits of the ADvendio AI Addon in their own operational environment. This collaborative phase ensures that the tool aligns with your unique business needs while providing valuable feedback to enhance the solution.
What’s Included in the Pilot Phase
Addon Installation and Setup
Access a fully operational version of the ADvendio AI Addon.
Receive support from the ADvendio product team to ensure a smooth setup.
Active Testing
Explore all key features within your own Salesforce environment.
Evaluate how AI predictions, budget optimizations, and campaign insights support your workflows.
Feedback and Collaboration
Participate in a one-hour feedback session to discuss your experience, challenges, and recommendations.
Help shape future enhancements of the tool by sharing insights from your use case.
Trial Extension Option
Initial trial duration: 30 days.
Optional extension: Up to an additional 30 days upon mutual agreement.
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Requirements for Participation
Active ADvendio Customer: You are already using ADvendio and have access to business data to built efficient recommendations
Data Readiness: Provide access to historical campaign data for accurate predictions.
Engagement: Commit to testing the tool and participating in feedback sessions.
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Post-Pilot Options
After the pilot phase, customers have the option to:
Purchase the Addon: Continue leveraging the tool for a subscription-based fee, with flexible user licenses tailored to your needs.
Expand Features: Explore additional functionalities and customization options to maximize the impact of AI on your campaigns.
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Why Join the Pilot Phase?
Risk-Free Evaluation: Test the AI Addon in your environment without upfront costs.
Early Adopter Advantage: Influence the final product based on your specific requirements.
Competitive Edge: Gain a head start in optimizing campaigns with cutting-edge AI technology.
For more details or to join the Pilot Phase, contact the ADvendio team today. Let’s transform your media campaign management together!
More Information
Additional Questions? Security and Privacy concerns? Find out more about the ADvendio AI offerings and technologies used: FAQ: ADvendio AI Pilot
AI Feature Documentation: 8.13 Setting up and using ADvendio AI Addon (Pilot)