Challenge

Unlock the power of Google Ads for your business within ADvendio. With this integration, you can:

• Efficiently strategize campaigns, effectively allocate budgets, and use your inventory to optimize media buying activities.

• Ensure seamless data synchronization, eliminating any discrepancies or gaps, and guaranteeing accurate insights.

• Amplify the effectiveness of your internal processes, achieving higher levels of productivity and efficiency.

• Simplify and expedite the configuration of your media buying activities on the Google Ads platform, reducing both time and effort investments.

Solution

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Challenge

Are you seeking a robust platform that provides opportunities for online advertising, enabling you to customize your ad campaigns, manage your budget, target potential customers, and assess your ad's performance without the constraints of a minimum spending requirement?

Please follow these step-by-step instructions to set up the Google Ads connection n in ADvendio:In order to

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Solution

To start using the Google Ads integration, you will need to set up a new record of type “Google Ads”create a New Record Type "Google Ads". Follow the steps below:

1- Create Google Ads Connection

• In the ADvendio main ADvendio menu (App launcher) type “Connections”, search for "Connections".

• Click on the “Connections“ "Connections" tab.

• Create a new connection record by selecting the option “New”Select “"New".

• Choose "Google Ads” " as a the new record type.

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• A window “New connection: Google Ads” It will open : enter the "New Connection: GOOGLE ADS" window.

• Enter your username in the related mandatory field (“User Name”). If needed, use required "User Name" field.

• Use the Description field to store add any additional information Press Save. about the connection.

• The Additional Password field will store the access token, it will be automatically filled after the process described in the next paragraph is completed.

• The Network ID field is needed to define the Google Ads account to be used (very important if the user has a parent account and multiple accounts depending on it, each one with different permissions and visibility cones).

• Click the "Save" button.

• A new connection record (of type for Google Ads ) will be created.

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Follow the next steps to generate an OAuth token and complete the connection process.

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2- Generate an OAuth token to complete the connection process

To generate an OAuth token, follow these steps:

• Open the Google Ads Connection record you just created

• In the right upper corner Click “Generate “Generate AdServer OAuth Token”

• After your Google Ads username pops up, click Submit

• Under “Generate Authorization Code you will see “Link to Ad Server”Token”, enter your username and press Submit

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• Press “Link to Ad Server”, which will open the ADvendio Connector, and will generate an access token based on your user credentials:

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• Log into Google Ads, and accept the authentication as shown in the screenshot below

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• Copy the token authorization code and paste provided

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• Paste it into the ADvendio Authorisation Code field and press Submit.

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3- Google Ads Connection Fields values and Description

Possible field values and explanation when creating a Google Ads connection:

4- Data to import from Google Ads

Once After obtaining the authentication token is obtained and the and establishing a connection with Google Ads Connection is established, as a next step we would strongly we highly recommend using the “Transfer "Transfer to ADvendio” feature to import ADvendio" feature. Importing Google Ads data into ADvendio for smooth will allow seamless media advertising and buying activities.put screenshot 2

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By using this feature you can select the information you want to import into ADvendio:

• Import Account → Advertiser

ADvendio synchronization instructions:

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5- Advertiser Account Mapping for Salesforce and Google Ads Integration

To connect Salesforce accounts with Google Ads, it's important to perform Advertiser Account Mapping.

For a detailed guide on how to map these accounts, refer to Chapter 2.1.4.5 How ADvendio matches your Salesforce Accounts with Advertisers, Agencies or Buyers in an external System?

Setup

For a smooth Google Ads integration with ADvendio it is recommended to perform the previously described steps:

1. Create Google Ads Connection with ADvendio

2. Import data from the Google Ads platform

3. Map Advertiser Accounts