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Integrations:

FreeWheel

License

Role

Product Manager - Product Manager / Sales Support / Marketing

Order Manager  -  Fulfilment

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How can these Ad Types be created? And which settings for FreeWhee FreeWheel need to be done on Ad Type to make it work?

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FreeWheel Field

Field Options / Possible Values

Instructions and Info

Information

Info

Data provided in “Information” section is helping to find Ad in Media Search

Ad Type Name

Advertising Form Shortform

Info

Note: this field intended for internal use only

Record Type

FreeWheel

External name

-

AdType name for external use. External name will be externally displayed on the proposal.

Media Differenciation

  • InStream

  • InPage

  • Black and White

  • Color

Relevant Media Differenciation for this AdType

Product search Name

-

Description for this ad type as applied that helps us find it in the ad spec search

Target Group

  • 25-44 Women/ Men

  • 45+

  • Burst / Product launch

  • Capital Area Residents

  • Female

  • Follow-up

  • Male

  • Product Push

  • Recency

Relevant target groups in this Ad Type

Delivery Rate Type

  • Evenly

    • Frontloaded

    • As Fast as possibleLow

    • Daily impression

    • Fas as (Freewheel)

    • Smooth as (Freewheel)

    Info

    If you want to use another Delivery Rate Type for a certain Campaign Item there is also a field Delivery Rate Type on the Campaign Item, which you can manually set to overwrite the Delivery Rate Type of the Ad Type.   

    “Active” (checkbox option)

    Info

    In the Adspecs & Rates manager, Inventory & Rates Manager, Booking Calendar, Create & Update Rates Manager and AGOF Connect, only active marked records will be available

    Adserver information

    Info

    Data provided in “Adserver information” section is changing Ad configuration in FreeWheel

    Connection

    Enter the Ad server login to be used with this Ad type.

    7.3.1.1 Which Login User do I use to create Login records

    Priority

    • High

    • Normal

    • Highest

    • Above Normal

    • Below Normal

    • 'Above Paying Ads 'selection

    • ‘Below Paying Ads’ selection

    Priority of the transmission of the Ad Type to the AdServer.

    Priority is Optional: It sets the override mode for the placement.

    Check 3.1.5.5.1 Priority / Placement Override Settings  for more information.

    Ad Type*

    • Impression Target

    • SOV % - custom

    • POD % - custom

    • All Impression sponsorship

    • Evergreen (no Budget)

    Ad Type required *Mandatory option for the advertising format and must be selected

    KeyValues

    Here You can enter Key and Values not shown on the document and appear not in the Media Configuration. This will be directly submitted to the AdServer

    • at the checking availability

    • booking a Campaign Item to the AdServer

    Delivery Type*

    • GuaranteedPreemtible

    • Preemptible

    *Mandatory option for the advertising format and must be selected

    Delivery Rate Type*

    • None

    • Evenly

    • As fast as possible

    • Evenly - smooth impressions deivery delivery over the time period

    or

    • As fast as possible - deliver impressions as quickly as possible

    ...

    *Mandatory option for the advertising format and must be selected

    Note

    After selecting all the necessary fields for FreeWheel Ad, don't forget to press Save.

    The pacing is set using the Campaign item delivery rate type (ADvendio_CampaignItem.DeliveryRateType__c). 4.3.6 Frequency Capping is done the same as for all other AdServers. 

    Check this table for the setup of your Ad Types for FreeWheel (From version 2.102 and up we set the default values to avoid error messages).

    AdType

    Delivery Type

    Delivery Rate Type

    (Campaign Item)

    Quantity (Budget in FreeWheel)

    Billing Category

    Priorities

    Impression Target

    Guaranteed, Preemptible

    Fast as, Smooth as

    Quantity (for CPM)

    Guaranteed Impressions (for Fixed Price)

    CPM

    Above Paying Ads 11 to 20

    Below Paying Ads -1 to -10

    SOV % - custom

    Guaranteed

    Fast as

    Goal Percent

    CPM, Fixed Price

    Below Normal, Normal, Above Normal, High, Highest

    POD % - custom

    Guaranteed

    Fast as

    Goal Percent

    CPM, Fixed Price

    Below Normal, Normal, Above Normal, High, Highest

    All impression sponsorship

    Guaranteed

    Fast as

    -

    CPM, Fixed Price

    Below Normal, Normal, Above Normal, High, Highest

    Evergreen

    Preemptible

    Fast as

    Goal Percent

    CPM

    Below Normal, Normal, Above Normal, High, Highest

    FreeWheel Ad Types Example:

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