Role | System Administrator |
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External Systems | Google Ad Manager, Adswizz, Freewheel, Xandr, |
Equativ |
Challenge:
An AdServer is used to distribute ads directly on your inventory. For many AdServers and SSPs, ADvendio supports a direct end-to-end integration. This means you can:
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So what needs to be done in order to connect your AdServer to ADvendio?
Solution:
To use the features of ADvendio, there are different direct integrations of AdServers and SSPs available.
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Google AdManager (AdServer + SSP)
Xandr (AdServer + SSP)
Freewheel
Equativ(SMART) AdServer
Adswizz
To use the direct integration a connection record needs to be created.
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Once all information are entered, click check login button, to see if everything is configured correctly.
Import of Targeting IDs and next steps
Once the basic connection is configured you can start to synch targeting criteria and other IDs between your AdServer and ADvendio. Our targeting import wizard, can support you in that step.
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This step is needed for the creation of orders and items, as those ids represent your inventory and specific targeting criteria such as key values and audiences.
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Setup:
In order to configure your AdServer connection, make sure that the user doing those steps has sufficient edit rights to the following:
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See also this page for additional guidance on the required permissions:
7.3.17 8 Which permissions and rights are needed for a user to access ADvendio Connect and the integration of third party systems?
Info |
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We generally recommend that the configuration of connections will be done by a user with system administrator permissions, in order to make sure there will be no conflicts. |