Role | System Administrator |
|---|---|
External Systems | Google Ad Manager, Adswizz, Freewheel, Xandr, Smart |
Challenge:
An AdServer is used to distribute ads directly on your inventory. For many AdServers and SSPs, ADvendio supports a direct end to end integration. This means you can:
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So what needs to be done in order to connect your AdServer to ADvendio?
Solution:
To use the features of ADvendio, there are different direct integrations of AdServers and SSPs available.At the moment we offer a direct integration of the following
AdServersThese are the systems currently supported:
Google AdManager (AdServer + SSP)
Xandr (AdServer + SSP)
Freewheel
SMART AdServer
Adswizz
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Here is an overview about which information are needed for which specific system.
Google AdManager requires to generate an OAuth Token in order continue. This can be done with a simple click on the button ‘Generate OAuth Token’ on the connection.
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Once all information are entered, click check login button, to see if everything is configured correctly.
Import of Targeting IDs and next steps
Once the basic connection is configured you can start to synch targeting criteria and other IDs between your AdServer and ADvendio. Our targeting import wizard, can support you in that step.
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This step is needed for the creation of orders and items, as those ids represent your inventory and specific targeting criteria such as key values and audiences.
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Setup:
In order to configure your AdServer connection, make sure that the user doing those steps has sufficient edit rights to the following:
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