Challenge:
While booking creating a Campaign Item for an exclusive booking into Google AdManagerAd Manager, like a sponsorship targeting all available impressions, the booking team needs to make sure that no other bookings could be blocking the delivery by targeting the same inventory with the same or a higher priority.
The availability check only shows the total number of available Impressions, is there a way to see the the contending booked items and their names, in order to adjust planning if needed?
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Solution:
Additional In addition to the regular check availability, we offer the contending line item report from Google AdManagerAd Manager.
It can be accessed by opening the Campaign Item Record and clicking the button ‘Contending Ads’
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Here the following information can be seen:
If an error happen happens or there are warning messages during the request to Google AdManagerAd Manager, you will see separate sections with the messages at the beginning of the page.
Then there is a section which shows the same results as via a regular availability check, like the available and already booked Impressions.
Below that there will be an own section for each Line Item in Google AdManager Ad Manager which is contending to your current Campaign Item. You see a general section with the item name, the order, the dates and especially the priority of the contending item. This way you can easily find the orders which might block your Campaign Item
Within each item section, there is also a field showing the number of contending Impressions, this way you can judge how much of the inventory if is blocked by this item.
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Setup:
In order to To make the feature accessible to the users, you might need to modify the page layout of your Campaign Items , and add the ‘Contending Ads’ button. See also 7.3.12.5 Set up Contending Line Items & Sell-Through Reports in Google Ad Manager for more information.
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