You can use the Inventory and Rate Manager to create your Ad Types. When creating AdTypes for FreeWheel make sure to fill the following fields:
| Field | Instructions | |||
|---|---|---|---|---|
| 1 | Name | Enter your Ad Type name | ||
| 2 | Record Type | FreeWheel | ||
| 3 | Priority | Optional: Sets the override mode for the placement. Read 3.1.5.5.1 Priority / Placement Override Settings for more information. | ||
| 4 | AdServer Login | Your login record - read 7.3.1.1 Which Login User do I use to create your Login record. | ||
| 5 | Adtype | Options to choose from to match your budget model:
| ||
| 6 | Goal Percent | This percentage value is fed into the Share of Voice/PODs field in FreeWheel. Should be used for
| ||
| 7 | Delivery Type | Sets the delivery priority for your Impression Target Placements. Can be set to:
| ||
| 8 | Delivery Rate Type | Sets the pacing of your placements. Can be set to:
|
The pacing is set using the Campaign item delivery rate type (ADvendio_CampaignItem.DeliveryRateType__c). Frequency capping done the same as for all other AdServers.
AdType | Delivery Type | Delivery Rate Type (Campaign Item) | Quantity (Budget in FreeWheel) | Billing Category | Priorities |
|---|---|---|---|---|---|
Impression Target | Guaranteed, Preemptible | Fast as, Smooth as | Quantity (for CPM) Guaranteed Impressions (for Fixed Price) | CPM | Above Paying Ads 11 to 20 Below Paying Ads -1 to -10 |
SOV% | Guaranteed | Fast as | Goal Percent | CPM, Fixed Price | Below Normal, Normal, Above Normal, High, Highest |
POD% | Guaranteed | Fast as | Goal Percent | CPM, Fixed Price | Below Normal, Normal, Above Normal, High, Highest |
All impression sponsorship | Guaranteed | Fast as | - | CPM, Fixed Price | Below Normal, Normal, Above Normal, High, Highest |
Evergreen | Preemptible | Fast as | Goal Percent | CPM | Below Normal, Normal, Above Normal, High, Highest |
| Note | ||
|---|---|---|
| ||
Forecasts for the Ad Type Evergreen are not possible in FreeWheel. |
Also read more here: 7.3.7 FreeWheel Features
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