When creating a package, you can choose between different distributions. The distribution relates to the impressions planned to deliver.
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More details about discounts and KPI calculation can be found here 3.6.3.1 Important Changes: Discount and Agency Earnings logic within Packages.
2. Distribution Combinations & Billing Categories
The following table shows the available distribution types for a Package Ad Spec, depending on the available billing category of the Ad Price for the Package Ad Spec, and the billing categories for its Component Ad Specs. It also should match the rate card if one has been chosen. Learn more about 3.1.34.4 Billing Categories here.
| Distribution | Version 2.88 and up | Billing Category | Billing Categories | |||||
Package Ad Spec | Quantity | Pricing | Period | Surcharges + Discounts | TPC | AE / Agency | "active" Ad Price for Package Ad Spec | at least one "active" Ad Price for each Component Ad Specs |
|---|---|---|---|---|---|---|---|---|
| Individual Fixed Price | Header = 1 Components need to be individually set in the media configuration Option: Fixed Quantity | Total of all Package Prices multiplied with their quantity | Set in Components, Package header contains earliest start date and latest end date | Set in components, Header contains total of all absolute surcharges and the calculated average for % surcharges and discounts | TPC is set in components | AE is currently set in package header, but can be disabled for single components at the ad price Agency Earnings can be set for each component. | Fixed Price | any |
| Individual CPM/CPC | Header = sum of components quantity Components need to be individually set in the media configuration Option: Fixed Quantity | The average of all components prices in relation to their entered quantity | Set in Components, Package header contains earliest start date and latest end date | same as above | same as above | same as above | CPM/vCPM | CPM/vCPM |
| CPC | CPC | |||||||
| Linear | Quantity of header gets evenly distributed between all components. | Package Header Price | Defined by Package Header | Defined by Package Header Absolute surcharges are divided among all components, % and discounts are copied to components. Can be overwritten for all Components | Defined by Package Header, copied to all components | Agency Earnings can be set for each component. | CPM/vCPM | CPM/vCPM |
| CPC | CPC | |||||||
| Fixed Price | Fixed Price | |||||||
| Prorated | Distributed according to the percentage values. | Package Header Price | Defined by Package Header | Defined by Package Header and copied to all components. Can be overwritten for all Components | Defined by Package Header, copied to all components | Agency Earnings can be set for each component. | CPM/vCPM/CPCV | CPM/vCPM/CPCV |
| Header = 1 and Components will be set to 1. | The SalesPrices is distributed according to the percentage values. | Fixed Price | Fixed Price |
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Components of a package with linear distribution all start and end on the same day. As a result, you only need to define the package's runtime.
3.2 Pricing
The pricing information of linearly distributed packages can be adjusted by changing the package's quantity and sales price. While the quantity is then applied to all components, the sales price is split equally among the components.
4. Individually Distributed Packages
4.1 Period
When you edit a package in a media campaign, you will notice there are differences compared to normal campaign items. For packages with individual distribution, the period of time the package covers is automatically calculated by the values entered for the different components. The package runs from the earliest start date until the latest end date. Even periods of time not covered by any component will be part of the overall timeframe covered by the package.
From version 2.92 up you are able to split the components of Individual Packages when they do not have a fixed quantity applied.
4.2 Pricing
For CPM/CPC individual packages the quantity is always the total of the components' quantity, for fixed price packages it will always be 1 at the package header.
As you can see for the first package the headers sales price is the calculated average price of all components (based on their entered quantity). The second fixed price package has the sum of all components' prices multiplied with their quantity as sales price. To influence the package headers sales price you need to configure the individual package components.
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