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Defining Matching Criteria
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For example, the Price Rule below would be applied to Campaign items which are in a Media Campaign with business Type Rebate in Kind, based on the Ad Spec news.com_Homepage_Banner and capped at 100 Clicks per 1 hour.
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Predefined Matching Criteria
You can create your price rules to be as specific or as broad as you want using the relevant matching criteria.
Matching Criteria | Source / Additional Information |
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Advertising Medium | Source: Ad Spec |
Placement | Source: Ad Spec |
Ad Spec | Source: Campaign Item |
Ad Type | Source: Ad Spec |
Ad Price | Source: Campaign Item |
Business Type | Source: Media Campaign |
Media Type | Source: Site |
Media Differentiation | Source: Ad Type |
Media Segment | Source: Placement |
Days Until Start Date | Applies the Price Rule to Campaign Items which are starting within x amount of days. For example, you enter a value of 20, the Price Rule applies to Campaign Items where |
the From (Date) is in 20 days or less (counting from the current day) | |
Legal Entity | Source: Media Campaign |
Content | Source: Campaign Item |
AdServer ID Category | Source: AdServer ID / Connection |
ID |
AdServer ID / Connection |
ID | Source: Selected AdServer ID / Selected Connection |
ID
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List of AdServer IDs/Connection |
IDs in the junction object called "Connection |
ID Price Rules Assignment". | Source: Selected AdServer ID / Selected Connection |
ID As of version 2.147 a new object "Connection Id Price Rules Assignment" |
was created to link a list of Connection IDs to your Price Rules as matching criteria.
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AdServer ID Type / Connection Id Type | Source: AdServer ID | ||
Frequency Capping | Source: Campaign Item
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FC Quantity | Source: Campaign Item | ||
FC Every | Source: Campaign Item (FC Ad served every) | ||
FC Unit | Source: Campaign Item (FC Period) | ||
Day & Time Targeting | Source: Campaign Item
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Custom Matching Criteria
Version 2.119
It is now possible to You can create your own custom matching criteria for your Price Rules. In order to do this, your Salesforce Administrator will need to set up the relevant matching criteria. For more information, see 8.4.6 Setup Price Rules/Dynamic Pricing (Feature Setting).
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As of version 2.119, the package header is leading in the matching of Price Rules. This means that when creating Price Rules, it is possible to configure whether these rules are package-relevant and you can treat your inventory different differently whether it is part of a package or not.
Once a rule is matched to a Package Header, all components in the Package will also have the price rule applied. No non-package relevant Price Rules will be applied
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For example:
I have Price Rule A which
is matchingmatches the Ad Spec for Package Header A (marked as Package Header relevant) (Applied)
I have Price Rule A.2 which
is matchingmatches the Placement for Package Component A.2 (Not Applied)
I have Price Rule B.2 which
is matchingmatches the Ad Price for Package Component B.2 (Applied)
I have no valid Price Rule which is matching for Package Header B
Below you can see an example of how the above price rules are applied to Packages A & B. Lucidchart
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