With Price Rules, adjusting prices and implementing dynamic pricing for Campaign Items based on specific scenarios became simpler. For example, you could apply changes like a Seasonal Index or surcharges for different Targeting or Frequency Capping needs.

Before you start setting up Price Rules, it's good to understand how Campaign Item Surcharges, Discounts, Agency Earnings, and Commissions work. You'll find this information in 4.2.4.2 Campaign Item Surcharges, Discounts, Agency Earnings, and Commissions.

Overview

How to Create Price Rules

1. In the App Launcher search for "Price Rules" to access the Price Rules section.

2. Find existing Price Rules or create new ones based on your requirements by pressing the New button

3. For detailed instructions on creating Price Rules, refer to section 3.3.5.1 Create Price Rules

4. In summary, when setting up a Price Rule, you need to provide the following information:

   • Price Rule Name: Give your Price Rule a descriptive name for easy identification

   • Valid From/ Valid Until Specify the timeframe when the price rules will apply

   • Where to Apply & Surcharge/Discount Amount/Percentage: Specify where the Price Rule should apply (e.g., specific products or target segments) and define if this is a surcharge, discount amount, or percentage.

   • Matching Criteria: Set the criteria that need to be met for the Price Rule to be applied, such as specific conditions or triggers

Open

Creating the New Price Rule

Open

How to Apply Price Rules

Once you configured your Price Rules you can apply them to your Campaign Items directly in the Media Configuration. The discounts will be rounded if needed.

• For this, there is a new Button "Apply Price Rules" included in the Media Configuration

  • If this button is not visible, your System Administrator will need to activate it in the Administration settings. 

• When you click the button all Price Rules that match the settings on the individual Campaign Items of your Media Campaign can be applied.

  • See our section on automatically applying price rules for more information.  

Price Rules in Campaign Builder

How to set Price rules in Campaign Builder

To find and set price rules, follow these steps above: 3.3.5 Price Rules / Dynamic Pricing | How to Create Price Rules

How to Apply Price Rules in Campaign Builder

• After configuring your Price Rules, you can directly apply them to your Campaign Items within the Campaign Builder:

• Access the Campaign Builder view, and you will see Apply Price Rules on the top right in Campaign Builder

• To apply Price Rules press Apply Price Rules button in the Campaign Builder.

• To view more detailed data, access one of the Tabs called Price Rules.

Set up

Please have a look at the following pages to learn how to set up and use Price Rules: