3.3.5.5 Dynamic Pricing Use cases / Examples
Example 1 - runtime partially within validity of Price Rules
A typical use case for Price Rules is a Seasonal Index. If you want to charge more or less for your Item throughout certain periods of time you can define this with Price Rules and apply surcharges/discounts easily to matching Campaign Items.
The screenshot below displays a simple example: I want to surcharge 10% on the Sales Price of Campaign Items that run in January 2019 on Site1.
Now if I add an AdSpec to my Campaign that is connected to Site1 and that has a runtime that is completely or partly in January 2019 and I click the button "Apply Price Rules" on that item in the Media Configuration the field Surcharge Sales Price % will be filled.
After you click the button "Apply Price Rules" all Price Rules matching to the configurations on your Campaign Item will be applied. You will see which rules were applied and which fields where updated with which value.