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2.119 and up | Supported AdserversSupported AdServers | Google AdManagerAd Manager, Xandr, Freewheel, AdswizzAdsWizz |
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Role | Order Manager - Fulfilment |
Challenge
During the configuration of Campaign Items, more or less complex targeting criteria need to be defined. This will make sure that once the item gets submitted to an external system:
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Now depending on the external system, you're dealing with this could mean rather complex steps and requires the user at least some familiarity with what to select. Is there a way to make this easier and to help directly select certain targeting configurations for the Campaign Item, so they don't have to be created manually each time?
Solution
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What are Targeting Sets?
Targeting Sets are, as the name suggests, a set of AdServer-related targeting criteria. You can select these for your item at the click of a button and then ADvendio will automatically use all defined criteria within the set to submit them to your AdServer. This has several advantages for your team:
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A new window appears, where you can search for the Targeting Set you would like to use. Then click save, to save your selection.
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Using Multiple Targeting Sets
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and Manually Setting Targeting Criteria for Enhanced Ad Server Submissions
If you're using multiple Targeting Sets or are also manually setting targeting criteria for your Campaign Item, the following logic will be applied while submitting them to the AdServer:
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