Role | Administrator, Order Manager - Fulfilment, Product Manager - Product Manager / Sales Support / Marketing |
External Platforms | Freewheel |
Challenge:
Custom Event Targets are a powerful way to further specialize your items and meet specific needs. Instead of Impressions, you can for example say you want have a number of completed views as campaign goal.
How can you configure your ADvendio Campaign Items to use a custom event target in Freewheel?
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Solution:
How to setup Custom Event Targets
To configure Custom Event Targets you will need to modify your Ad Type.
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Then you can proceed to create Ad Types with the new event goal and configure them like your regular products.
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Creating Campaign Items and Submit to AdServer
You can proceed to create the Campaign Items with these products and follow the regular steps in your sales process.
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Keep in mind, that Freewheel only supports limited pricing information. If you are planning to use a CPCv pricing, ADvendio will map this to CPM in Freewheel. The actual CPM set in Freewheel can influence the priority and performance of an item. If you want to set a custom CPM, which differs to the CPCv value, we recommend to use the AdServer Price Field on the Campaign Item. You can find out more about the configuration here: 7.3.1.2 Submit Prices to the AdServer |
Check Availability for Custom Event Targets
For custom event targets it’s also possible to check availability in the AdServer. Please be aware that Freewheel only returns available Impressions, but the Goals of the Item (as in the Quantity) can actually point towards a different event.
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In that case this would mean, your desired completed views are compared to Impressions, which can be much higher. If you want to use the availability flag, you could enter a number of Impressions, that needs to be at least reached in the field Guaranteed Impressions.
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Setup
There is no additional setup needed for this feature. The regular setup steps of our Gateway remain.