Google Ad Manager (GAM)

Two types in GAM in Google Ad Manager are supported by ADvendio:

1. Competitive exclusion Exclusion (i.e., industry or rival competitors) and

2. Ad exclusion Exclusion (Tiling). 

Here we explain In this guide, we will show you how to block prevent competing advertisers from serving in parallel. ads at the same time. By using Competitive advertiser exclusions give , you additional can have more control over the ad-serving process for Ad Exchange ads, competing advertisers mapped linked between Ad Exchange and GAM, and unknown advertisers. You can prevent certain have the option to block specific advertisers from serving together ads on specific certain ad units or across your entire network. The second feature is labelling. You can label is labelling, which allows you to tag your campaign, account, ad specspecification, site, or placement with certain labels which then get that will be transmitted to the AdServer. In GAM In GAM, you can traffic those to your liking. Either avoid manage these labels according to your preferences, either by avoiding certain combinations or include especially these labels. including them.

You find the Labels in GAM under Protections:

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• Competitive exclusion or

• Ad Exclusion.

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Knowing When and Why to Use Labels/Exclusions

Googles Examples: 

For example, say you have an agreement with Advertiser A, and you

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want to

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avoid running any ads from its competing advertisers (Advertiser B and Advertiser C).

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To accomplish this, you can create a competitive advertiser exclusion and assign Advertiser A to its own group, and Advertisers B and C to a separate group within the same exclusion. If an ad from Advertiser A serves an ad unit you designated within the exclusion, ads from Advertisers B and C get blocked from serving at the same time.

• Competitive ad exclusions:  Use labels to exclude To avoid having competitors' line items from showing ads appear on the same page at the same time, you can use labels to exclude them. For exampleinstance, you could categorize can label line items as "auto" and prevent two different car companies from showing line items their ads together. You can apply These competitive exclusion labels can be applied at the advertiser, order, or line item level; labels are , and they will be inherited by all of the line items that belong belonging to the order or advertiser.

• GAM ad exclusions: Use labels to categorize line items to prevent them from delivering  To prevent displaying ads in emergency situations, GAM ad exclusions allow the use of labels to categorize line items. For exampleinstance, you can use ad exclusion labels to can prevent airline ads from being displayed next to shown alongside news articles about a plane crashcrashes. You can apply These ad exclusions are applicable at the advertiser, order, or line item level; labels are inherited by all of the line items that belong levels, and all line items belonging to the order or advertiser . Keep in mind inherit the labels. It's important to note that blocking an advertiser only blocks the advertiser's prevents their GAM line items from being trafficked in GAM, but not dynamically allocated impressions from Ad Exchange impressions.

• Unified advertiser exclusions: Block  You have the ability to block ads from verified advertisers ' ads from on your network or from particular specific ad units, regardless of whether the advertisers have bought the inventory . This applies to inventory bought through a reservation buy on GAM, through an exchange buy on Ad Exchange, or through a DoubleClick tag creative that connects to DCM or another GAM another GAM network.

1. How to set

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Version 2.107 and up

We offer you a new widget which you can enter from the Media Configuration.

Exclusions in Campaign Builder

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You can access Exclusions from Campaign Builder:

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After hitting the Edit button the widget opens. The left tab shows your selected labels and the labels tab allows you to either scroll through the whole list or use the Quick Search to reduce your search results.

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1. In the Campaign Builder view, proceed to the "Targeting" Tab. Within the targeting option , select the "Exclusions" option under the targeting menu.

2. A new window will appear, presenting the Exclusions settings. To specify exclusions, you have two options:

   • Add Labels: Add predefined labels to indicate exclusions.

   • Search Option: Use the search functionality to select specific exclusions

3. Your selections will be displayed under the "Selected Exclusions" tab.

4. Once you have made your final choices, click "Save and Back" to save your exclusions.

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2. How to set it up manually

Here are the steps for manually setting it up for Version 2.106 and lower.

Exclusions = Labels

After you have transferred the Targeting IDs from your AdServer, there will be an AdServer Connection ID for each label in your system.

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If you want to connect labels with Line Items in your AdServer, you can do so by using the Labels/Exclusions object. Simply select a label and connect it with one of the following options:

• an Account

• an AdSpec

• a Media Campaign

• a Campaign Item

• or an AdType

To access Exclusions, go to open the app menu and type search for "Exclusions." From thereThen, you can fill in all the necessary required information as shown below:

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The Exclusion labels from the Exclusion will be transferred either to the Line Item or the Order at in GAM, according to the following logic:

Labels from

• Accounts will be transferred to the company (Advertiser or Agency) in GAM.

  When

  Whenever there is an Exclusion/Label at the company

  in GAM

  in GAM, it will

  be

  automatically

  applied

  apply to all orders of this company.

• Media Campaigns will be transferred to the

  related 

  associated order. 

• Campaign Item, AdSpec, and AdType

  are

  will be transferred to the Line Item.
  

For Labels will be considered during Check Availability (forecasts) the labels will be considered to ensure the avoidance of to prevent overbooking.

“Allow same Advertiser exception” option

In version 2.110 and upTo allow above, there is an option called "Allow Same Advertiser Exception" that lets Line items from one a single advertiser to serve ads on multiple various positions on a site you can . To access this option, check the checkbox "Allow Same Advertiser Exception" on the Campaign Item level. If you can not see the checkbox is not visible, ask request your administrator to add it to the Campaign Item Layout. The Once you push the Campaign, the information will be transmitted to GAM when pushing the Campaign. to GAM.

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Relevant Google Documentation: 

• https://support.google.com/dfp_premium/answer/6145270

• https://support.google.com/dfp_sb/answer/3007279

• https://support.google.com/dfp_premium/answer/2626880

Other

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AdServers

Equativ

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In Equativ you can use , Labels/Exclusions can only for

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AdType 

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AdSpec and 

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be used for AdType, AdSpec, and Campaign Item exclusion categories.

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Info
Attention: Advertisers can only have one exclusion so this can not be set by the ADvendio interface. Excluded sites and pages on Advertiser on the Advertiser level are not supported by the Equativ API -Function function, and therefore are not supported by ADvendio.

The labels from the that are categorised under Labels/Exclusion will be transferred either moved to the Line Item in Equativ according to the following logic, following a specific set of rules:

• Labels from belonging to Campaign Item, AdSpec, and AdType are transferred to the Line Item.

Exclusions However, exclusions from different objects are not additive (do not add up. ℹ️ Instead, the exclusion set at the higher object overrules!):  If there are exclusions set level takes priority/ overrules.

• For instance, exclusions set only at the AdSpec

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• level will be transferred to the Line Item, and any exclusions set at the AdType level will be ignored.

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• Similarly, if exclusions are set at the Campaign Item level,

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• the exclusions at AdSpec and AdType levels will be

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• disregarded for that Line Item.
  

Related articles

/wiki/spaces/AD/pages/123109488

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