Challenge
Which of the settings on your ADvendio Media Campaigns and Campaign Items are available for our Freewheel integration? And how do they affect your bookings?
Solution
Here is an overview of the main settings per Media Campaign and Campaign Item, which can be configured via ADvendio and will be sent to Freewheel.
These settings can affect your bookings and manage your budget effectively allowing you to increase the relevance of your ads and improve performance.
Media Campaign Fields
ADvendio Field | Freewheel | Additional Information |
|---|---|---|
Media Campaign Name | Campaign / Name Insertion Order / Name | |
AdServer Name | Campaign / Name Insertion Order / Name | You can overwrite the Order and Campaign Name that is sent to Freewheel, if you want it to differ from your Media Campaign Name |
Account | Campaign / Advertiser | |
Agency | Campaign / Agency | |
AdServer Status | Insertion Order / Stage | ADvendio Status → Freewheel Stage: active → booked inactive → not booked (default setting) proposal → proposal |
Advertised Brands | Insertion Order / Brand | |
Currency | Insertion Order / Currency | |
Media Campaign Owner | Insertion Order / Primary Sales Person | |
N/A | Insertion Order / Trafficker | The Salesforce User that is performing the submit from ADvendio to Freewheel is usually set here |
N/A | Campaign / User Assignment Insertion Order / User Assignment | Orders and Campaigns will be automatically assigned to the API User, which you have set up for the Freewheel Connection in ADvendio. |
Campaign Item Fields
ADvendio Field | Freewheel | Additional Information |
|---|---|---|
Campaign Item Name | Placement Name | |
AdServer Name | Placement Name | You can overwrite the Placement Name that is sent to Freewheel, if you want it to differ from your Campaign Item Name |
From Date | Schedule | |
From Hour | Schedule | |
From Minute | Schedule | |
Until Date | Schedule | |
Until Hour | Schedule | |
Until Minute | Schedule | |
Time Zone | Timezone | Please see also limitation on how we map time zones to Freewheel 7.3.6.1 Which features are supported for FreeWheel? |
Booking Quantity | Budget | As Impression Target |
Alternate ID | External ID | |
AdServer Status | Placement Status | |
Business Type | Placement Type | |
Billing Category | Price Model | |
AdServer Price / ADvendio pricing calculation | Ad Unit Price | The Price rate |
Ad Type | Budget Model | Can be predefined on the Ad Type object Determines which additional settings will be used from ADvendio for the Freewheel budget |
Goal Percent | Budget | Used for Share of Voice / Share of Pod Budgets |
Delivery Type | Priority | |
Delivery Rate Type | Pacing | |
Priority | Override | |
Day and Time Targeting | Daypart | |
Targeting Features | Ad Units, Content, Geograpical, ISP, Custom Targeting, Audience Items |