7.3.11.2 Adswizz Audience Segment Targeting

Challenge:

How to Maximize Media Campaign Results through Improved Adswizz Audience Segment Targeting with ADvendio Integration?

Solution:

The enhanced Adswizz integration with ADvendio Audience Segment Targeting offers a wide range of powerful options to maximize the impact of your media campaigns. By using options such as demographic segments, imported segments, publisher attributes, behavioural segments, and more, you can effectively reach and engage your desired audience to improve your campaign performance.

Adswizz Parent IDs are called AudienceSegment and the actual segments are stored as child AdServer IDs, you can read more here https://advendio.atlassian.net/wiki/spaces/SO/pages/84672536/3.5.5.1+Import+Key+Value+Audience+Segment+Targeting#1.1-Audience-Segments

Currently following Audience Segmentation options are available for Adswizz:

• Demographic Segments

• Advertiser Imported Segments

• Publisher Imported Segments

• Publisher Attributes Segments

• Inventory Attributes Segments

• Labs Segments

• Weather Segments

• Custom Audiences Segments

• Point of Interest (POI) Segments

• Listening Context Segments

• Behavioural Segments

• Optimization Segments

• Custom Behavioral Segments

Setup:

To import the audience targeting into ADvendio, you can follow these steps:

• Access the targeting options in our Audience Segments Targeting, which can be done via Campaign Builder.

• You can set up your targeting by creating logical groups. For example, you can create Group 1 AND Group 2 to organize your targeting options.

• All audience targeting will be combined with an AND relation to other supported targeting options, such as GEO targeting.

• For Publisher Imported Segments, the parents will be displayed, allowing you to select the appropriate segments for your campaign.