Challenge:
How to Maximize Media Campaign Results through Improved Adswizz Audience Segment Targeting with ADvendio Integration?
Solution:
The enhanced Adswizz integration with ADvendio Audience Segment Targeting offers a wide range of powerful options to maximize the impact of your media campaigns. By using options such as demographic segments, imported segments, publisher attributes, behavioural segments, and more, you can effectively reach and engage your desired audience to improve your campaign performance.
You Can add your AudienceSegments from your Targeting:
Currently following Audience Segmentation options are available for Adswizz:
Demographic Segments
Advertiser Imported Segments
Publisher Imported Segments
Publisher Attributes Segments
Inventory Attributes Segments
Labs Segments
Weather Segments
Custom Audiences Segments
Point of Interest (POI) Segments
Listening Context Segments
Behavioural Segments
Optimization Segments
Custom Behavioral Segments
If you need help with audience targeting and setting up the right audience segments for your campaign goals, visit the following pages for guidance:
Simplifying audience targeting: 3.5.5.1.1 How to structure your Audience Segments Targeting?
Using targeting options in ADvendio: 4.3.4.4 Key Value / Audience (AdServer) Targeting
Setup:
To import the audience targeting into ADvendio, you can follow these steps:
Access the targeting options in our Audience Segments Targeting, which can be done via Campaign Builder.
You can set up your targeting by creating logical groups. For example, you can create Group 1 AND Group 2 to organize your targeting options.
All audience targeting will be combined with an AND relation to other supported targeting options, such as GEO targeting.
For Publisher Imported Segments, the parents will be displayed, allowing you to select the appropriate segments for your campaign.