Available with Version | 2.168 and up |
|---|---|
Role | Order Manager - Fulfilment; System Administrator |
External Systems | The Trade Desk |
Challenge
You plan to use the ADvendio platform features to purchase media via The Trade Desk. This article will provide an overview of the fields and configurations needed to set up Buying Items with The Trade Desk Integration.
Solution
Buying Order
To start buying media via The Trade Desk you will need to define a Campaign, which you can do via the ADvendio Buying Order.
Buying Orders in ADvendio is used to configure your Orders for The Trade Desk.
Please select a name, and a time frame and set an Order Goal to decide your The Trade Desk Campaign objective.
When creating a new Buying Order the following section will appear:
Buying Order Field | Description | Comments |
|---|---|---|
Buying Item
After creating a Buying Order, you can configure individual Buying Items, which will represent The Trade Desk. These help to control your programmatic media spend, by setting up details like the bidding strategy, goals, and automatic optimizations. You can create as many items as you like for your Buying Order.
Buying Item Field | Description | Additional information |
|---|---|---|