Version | Available with 2.166.7 / 2.167 |
|---|
Challenge:
How to Maximize Media Campaign Results through Improved Adswizz Audience Segment Targeting with ADvendio Integration? Can you choose Audience targeting in ADvendio for Campaign Items, which you will be booking into Adswizz?
Solution:
The enhanced Adswizz integration with ADvendio Audience Segment Targeting offers a wide range of powerful options to maximize the impact of your media campaigns. By using options such as demographic segments, imported segments, publisher attributes, behavioural segments, and more, you can effectively reach and engage your desired audience to improve your campaign performance.
You Can add your AudienceSegments from your Targeting, by simply editing the targeting options in the Campaign Builder:
Currently following Audience Segmentation options are available for Adswizz:
Demographic Segments
Advertiser Imported Segments
Publisher Imported Segments
Publisher Attributes Segments
Inventory Attributes Segments
Labs Segments
Weather Segments
Custom Audiences Segments
Point of Interest (POI) Segments
Listening Context Segments
Behavioural Segments
Optimization Segments
Custom Behavioral Segments
More info on targeting:
If you need help simplifying audience targeting, then check 3.5.5.1.1 How to structure your Audience Segments Targeting?
Setup:
To import the audience targeting into ADvendio, you can follow these steps:
To start using the new Audience Targeting from ADvendio, you need to import them via our ‘Transfer to ADvendio’ feature on your Adswizz Connection record. More information: 3.5.3 How to import and sync targeting information and IDs from connected systems with ADvendio?
This allows you to access the targeting options through ADvendio's Campaign Builder in Audience Segments Targeting. See more in 4.3.4.4 Key Value / Audience (AdServer) Targeting
You can set up your targeting by creating logical groups. For example, you can create Group 1 AND Group 2 to organize your targeting options.
All audience targeting will be combined with an AND relation to other supported targeting options, such as GEO targeting.
For Publisher Imported Segments, the parents will be displayed, allowing you to select the appropriate segments for your campaign.