Media Buying creation
Every Buying order has to have a linked Campaign item. So we suggest the following flow:
Create a Media Campaign and a Buying Campaign item as a placeholder
Add a Buying order/s and Buying Item/s
Set a Targeting
Submit Your Buying order/s
Synchronize Buying Item Status
Sync delivery data from the AdServers
Create a new Media Campaign
To Create a Media Campaign
Access the app launcher, type "Media Campaign" and fill out the necessary fields.
Go to the related page of the media campaign.
Click on "Add Items."
Select the buying campaign item, click "Start Campaign Builder," fill out the necessary fields, and then click "Save."
Click on the campaign item that has been added to the related page.
Add Buying Order by using the action button in the new Buying Order-related list on the Campaign Item.
Buying Order creation component
Select the Record Type and Connection for your Buying Order
The layout will open with the fields that were configured in the Buying Configuration for this connection
Fill out the necessary fields of your Buying Order
After Selecting the Record Type and Connection of your Buying Order, Press Save
Add a Buying Item to the Buying Order
Click the Add Buying Item button at the bottom. ℹ️ You can add multiple Buying Items in one Buying Order
Fill out the necessary fields for your Buying Item and press Save at the top right.
Add multiple buying orders
In the Buying Order creation component, you can add multiple Buying Orders on a single page. Click the Add Buying Order button on the top right corner (in the header)
Fill out the necessary fields for your Buying Order
Repeat the process until you have added all your desired Buying Orders and Items, Press Save at the top right.
Delete orders and items
Click the Delete button on the small drop-down menu on your right for the Buying order or Buying item you want to delete.
Copy orders and items
Click the Copy button on the small drop-down menu on your right for the Buying order or Buying item you want to copy
Define how many copies of orders or items should be created.
Buying Item creation when a buying order is created and saved
A buying Item will be created automatically when you save your Buying Order which doesn't include any Buying Item
All data that is available for buying orders will be copied and filled into the according Buying item fields
After confirming the creation you will be able to save the Buying Order
Add Impression Budget feature for Xandr and Google Display & Video 360 (with 2.170 version release)
You can manage and optimize your media buying campaigns by setting budget impressions for your buying orders and items.
This feature is available for Xandr and Google Display & Video 360 connections with the 2.170 version release under the budget-type impression setting.
When creating a new buying order:
Select Xandr and Google Display & Video 360
Choose "Impressions Budget" in the Budget Type field.
Important to note:
You can now set a numerical Budget Impression value for each Buying Order and Buying Item, which can be edited with a minimum value of zero.
If the impressions for a Buying Item exceed the order limit, a validation warning will appear.
If no value is set for the Buying Order Impression Goal, then any Buying Item can have any amount.
It's mandatory to fill in the budget amount, which will be flagged in red if left empty.
The impressions budget field is required by default.
If the Budget Type is Impressions, the Budget Amount field is visible and necessary for Finance.
Finance Related Notes:
To properly set up the "Impressions Budget," make sure that the linear distribution is set to FALSE on the buying order and mapped to the corresponding Campaign Item. This is because setting it to TRUE doesn't make sense when there is no price involved, only quantity and actual spend.
Ensure that Unlimited Invoicing is set to TRUE on the buying order and mapped to the Campaign Item. This ensures that invoicing is based on actual spend even when the budget limitation is on impressions. Setting it to false doesn't make sense as it would result in a Sales Price and Amount of 0 for the related Campaign Item.
Important Points:
It is important to align the budget amount of the buying order with the sales price of the campaign item to ensure smooth functioning.
The billing category should remain as "Budget", and there is no need to map budget impressions to any campaign item field.
The campaign item quantity should also remain as 1, which is the usual practice for budget campaign items.
Submit Buying Order
Multiple Buying orders can be submitted from the Campaign item Buying order component which is on the layout by pressing Submit an order to the AdServer
Once you click on the "Submit Buying Orders to AdServer" button, you will be redirected to a new page.
The following steps are similar to the process for submitting a single buying order.
Or on single the Buying order object by submitting Submit an order to the AdServer.
Submit Buying Order User Interface steps
Choose items From the Buying Order that you want to submit, press the button Submit all selected
You will get the result if the submission was successful or an error occurred:
You will find the last submission date and status in the buying item object.
Sync delivery data from the AdServers
Delivery Data can be synced back to the Buying orders by pressing the Sync Delivery information on the Campaign item
Schedule the AdServer to Sync Delivery Information for your Buying Orders and Buying Items
The sync may take some time, depending on the AdServers and the volume of data
Check delivery data
Check delivery data in the Buying Item
Navigate to the Buying Item object.
Check the delivery data for your Buying Orders and Buying Items.
Ensure that the delivery data matches your expectations.
Buying data roll-up
Total Delivery data on the Buying Item is rolled up to the field displayed on the Buying Item object
Total Delivery data for a Buying object is displayed on the Buiyn object Actual media spend and represents the total actual spend of all periods for all Buying items
On the Campaign item revenue schedule, the Total of all related buying order delivery data is rolled up
Schedule delivery data
From the App launcher access the Delivery Report Center
Press Plan Delivery report and in the Report Type drop-down menu
Select Lifetime Buying Report, press Next
Choose the desired schedule by Select Starting Time
Type the email of the Recipient to schedule delivery data for your Buying Order
Save your schedule.
Add manual Buy Data on Buying Item
Navigate to the Buying Item-related page
On the Buy Data button click New
Enter the necessary information for your data purchase
Type = Monthly
Date = first day of the period
Press Save.
Sync Buying Item Status from the AdServers
There are two options to obtain the latest status of buying items from AdServers:
Schedule the AdServer to Sync Status Information for your Buying Items
Open the Buying Order Record and start the Status Import
Check status data
Check status data in the Buying Item:
Navigate to the Buying Item object.
Check the Status data for your Buying Item.
Ensure that the Status data matches your expectations.
Buying Order Targeting component
To access the Buying Order Targeting component
In Campaign Item access Buying Orders select the existing Buying Order or Press New to create one
You will see the Targeting Component displayed under Buying Orders Creation next to the tab Standard
Select necessary targeting under Buying Order and Buying Item
Press Save.
