Challenge:
Additionally to selling the own inventory directly, how can ADvendio support in additionally offering reach extensions to advertisers. Those can be for example specific audiences, bought directly via a DSP or Social Media Platform.
Or if the buying activities have already been configured in ADvendio, how can those be 'sold' to an advertiser, in order to invoice them on the total media cost?
Solution:
There are two ways to handle this. At the moment Media Campaigns are used for the ADvendio invoicing features, so we offer multiple ways to connect Buying Items with Campaign Items and Media Campaigns.
Selling of reach extensions in regular Media Campaigns
As a way to create a combined Media Campaign of the own inventory and reselling of bought inventory, we recommend the creation of own ad spec for these reselling activities.
Depending on how it’s planned those can be rather general names with a placeholder as price (e.g. a fixed price of 1.000$, which will later be replaced by the actual costs or whatever is offered to the advertiser)
The Ad Specs & Rates Manager can be used to configure those ‘products’.
Once this is done they can be selected like regular ‘products’ via the media search.