3.9.1 How do I connect my Key Values/Audience Segments in Targeting Sets with logical operators?

Challenge

You want to combine different targeting sets key values and audience segments with logical operators in order to ensure correct targeting for your customers.

Solution

First the setup of the data will need to be done according to what is being explained below.

Upon starting the Media Configuration you will be able to assign Targeting Sets as explained on this page: 4.3.4.12 Working with Targeting Sets

After selecting the Targeting Sets the job is done for you. Depending on the setup of the Targeting Sets and their Targeting Groups the correct operators will be set while checking availability and doing a submit to the AdServer.

Setup

In order to use this feature you will need to create Targeting Groups and connect your Targeting Sets to them. Please read our Wiki to learn how to create Targeting Groups: 3.9 How to target my ads to Target Groups/Audiences

Please take note that it only makes sense to connect multiple Targeting Sets to the same Targeting Group when they do not belong to the same Connection / AdServer Login.

In the Targeting Groups the Category field value is very important for this feature as this will decide how your Targeting Sets will be connected later.

We will explain the functionality with the help of an easy example: You want to create a FreeWheel ad and you want to target your ads to an audience where the following parameters are set:

• Interest is sports

• Age is 15-24 or Age is 25-34.

To set this up with Targeting Sets you will need three targeting sets:

1. Sports

2. Age 15-24

3. Age 25-34

Each of these Targeting Sets needs to be assigned to one Targeting Group. Therefore we will need 3 Targeting Groups with the same names as the Targeting Sets.

After creating this setup you may want to know how those Targeting Sets will now be matched together.

As a viewer of an ad can not fit into the two age groups we mentioned above you may want to connect these Targeting Sets with an operator to fit one of the two groups (logical OR).

For this setup you will set the Category value to “Age” on the Targeting Group level.

For the Sports interest you will want your audience to match this targeting in every case (Logical AND). For this setup no value needs to be set on Targeting Group level.

Upon checking availability/submitting the Campaign Item with the connected Targeting Groups/Targeting Sets the according Key Values and Audience Segments will then be grouped with the logical OR operator when their Targeting Group has the same Category value and with a logical AND when the Category is empty or does not have the same value. All different Categories and empty Categories will then be connected with a logical AND operator.