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  • Created by Former user , last modified on 2023-01-06
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Integrations:

FreeWheel

License

Connect

Role

Product Manager - Product Manager / Sales Support / Marketing

Order Manager  -  Fulfilment

Challenge

To streamline sales processes and allow Sales Reps and Order Managers to easily choose products for their Campaign Items. Certain pre-configurations need to be done to contain the right settings to send over to an external system like an AdServer.

Usually, those products are Ad Specs, which consist of the medium/site where an ad is running and the specific format (Ad Type).

The Ad Type will contain numerous technical and format settings, which will be sent automatically to an external system together with the Campaign Item in FreeWheel.

How can these Ad Types be created? And which settings for FreeWhee need to be done on Ad Type to make it work?

Solution

When creating Ad Types for FreeWheel, please make sure to fill in the information below, explaining which fields equal which settings in the AdServer:

  • To create a new FreeWheel Ad go to the main menu, access Ad Types in ADvendio (or type in the App Launcher: Ad Types), and select New (Ad Type → New)

Table with fields to create FreeWheel Ad:

When creating Ad Types for FreeWheel make sure to use the following fields mentioned in the table below. See which fields equal which settings in the AdServer.

FreeWheel Field

Field Options / Possible Values

Instructions and Info

Information

Data provided in “Information” section is helping to find Ad in Media Search

Ad Type Name

Advertising Form Shortform

Note: this field intended for internal use only

Record Type

FreeWheel

External name

AdType name for external use. External name will be externally displayed on the proposal.

Media Differenciation

  • InStream

  • InPage

  • Black and White

  • Color

Relevant Media Differenciation for this AdType

Product search Name

Description for this ad type as applied in the ad spec search

Target Group

  • 25-44 Women/ Men

  • 45+

  • Burst / Product launch

  • Capital Area Residents

  • Female

  • Follow-up

  • Male

  • Product Push

  • Recency

Relevant target groups in this Ad Type

Delivery Rate Type

  • Evenly

  • Frontloaded

  • As Fast as possible

  • Low

  • Daily impression

  • Fas as (Freewheel)

  • Smooth as (Freewheel)

“Active” (checkbox option)

In the Adspecs & Rates manager, Inventory & Rates Manager, Booking Calendar, Create & Update Rates Manager and AGOF Connect, only active marked records will be available

Adserver information

Data provided in “Adserver information” section is changing Ad configuration in FreeWheel

Connection

Enter the Ad server login to be used with this Ad type

Priority

  • High

  • Normal

  • Highest

  • Above Normal

  • Below Normal

  • 'Above Paying Ads 'selection

  • ‘Below Paying Ads’ selection

Priority of the transmission of the Ad Type to the AdServer.

Ad Type

  • Impression Target

  • SOV % - custom

  • POD % - custom

  • All Impression sponsorship

  • Evergreen (no Budget)

Ad Type required for the advertising format

KeyValues

Here You can enter Key and Values not shown on the document and appear not in the Media Configuration. This will be directly submitted to the AdServer

  • at the checking availability

  • booking a Campaign Item to the AdServer

Delivery Type

  • Guaranteed

  • Preemtible

  • Auction - Ad is served based on the highest price. When decision engine have considered quotas, scedule, targets and rules.

or

  • FixedDelivery - Ad is served based on weight, quotas, scedule, targets and other rules without considering price.

Delivery Rate Type

  • None

  • Evenly

  • As fast as possible

  • Evenly - smooth impressions deivery over the time period

or

  • As fast as possible - deliver impressions as quickly as possible

When you have selected the necessary fields for FreeWheel Ad, don't forget to press Save.

FreeWheel Ad Types Example:

Setup

The System Administrator might need to add certain fields to the page layout of the Ad Type to make sure they are available for the users. The Admin might also need to add new values to existing picklist fields in order to match the ones mentioned above if they are missing.

You can override these settings on Campaign Item level (2.119 and up): 4.2.5.6 How to override Item Type and Goal settings from your Ad Type on Campaign Items(Ad Type, Goal Type, Goal Percent / Quantity).

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