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1. By User Group

User groupWhat the group is doing in the system?Read and Update
Sales

Takes care of customer relations. Creates proposals, bookings, events, tasks etc. Allowed to give discounts with approval of manager. May trigger invoicing and fullfillment processes, measures all sales relevant KPIs, controls her Sales Teams.

Uses approval Workflows for special conditions, exceptions. 

  • Read Accounts/Contacts

  • Create, read and update Commitments

  • Read Inventory

  • Create, Read and Update media campaigns

  • Read Invoices

  • Create, Read and Update reports

Product ManagerDefines products, their attributes and their prices. Provides all relevant information about the products to Sales and Order Management.
  • Read Accounts/Contacts
  • Read Commitments
  • Read Inventory
  • Read media campaigns
  • Read Invoices
  • Read and Update reports
Marketing ManagerUses Accounts/Contacts to fullfill marketing campaigns. Can also be a Salesforce Marketing Cloud User.
  • Read and Update Accounts/Contacts
  • Read Commitments
  • Read Inventory
  • Read media campaigns
  • Read Invoices
  • Read and Update reports
Media planner & Creative solutionsCreates Ad Material, Creatives, Artwork according to the customer's preferences to achieve a maximised advertising effect. Using ADvendio's media campaign object with internal and external approval workflows. Books products. 
  • Read Accounts/Contacts
  • Read Commitments
  • Read Inventory
  • Read media campaigns
  • Read Invoices
  • Read and Update reports
Ad OperationsEnsures that all order line item will be delivered in time and to the highest quality for best customer satisfaction. Uses AdServer Interface to submit from ADvendio. Is responsible for campaign changes and cancellations. Is responsible for trafficking process. 
  • Read and Update Accounts/Contacts
  • Read and Update Commitments
  • Read Inventory
  • Read and Update media campaigns
  • Read and Update Invoices
  • Read and Update reports
Finance & InvoicingResponsible for Accounting and Book-keeping. Receives all relevant invoices and profit/accounting data in real-time to use this in accounting solutions such as SAP FI/CO, Navision, Sage, QuickBooks etc. Responsible for Invoicing. Create Invoices for all relevant Orders and their line item right in time with just some clicks to ensure a very short time between order fulfillment and invoicing. Can create Cancellations and credit notes.
  • Read Accounts/Contacts
  • Read Commitments
  • Read Inventory
  • Read and Update media campaigns
  • Read and Update Invoices
  • Read and Update reports
Business ManagementSales and management reporting, sales teams, commissioning, yield management, customer master data management, pricing
  • Read and Update Accounts/Contacts
  • Read and Update Commitments
  • Read and Update Inventory
  • Read and Update media campaigns
  • Read and Update Invoices
  • Create, Read and Update reports
System AdministratorSystem Administrator will take care of the system, build new and maintain configuration as needed.
  • Read and Update Accounts/Contacts
  • Read and Update Commitments
  • Read and Update Inventory
  • Read and Update media campaign data
  • Read and Update Invoices
  • Create, Read and Update reports



Sales PartnersPartners have similar responsibilities like Sales.
  • Read Accounts/Contacts
  • Read Commitments
  • Read Inventory
  • Read and Update media campaign data
  • Read Invoices
  • Read and Update reports

2. By Logical Package / Feature Group

Logical PacketAdvendio ObjectCREATEREADUPDATEDELETE
ADvendio AccountArea Classification
X

ADvendio AccountExternal Account ID
X

ADvendio AccountMedia Interest
X

ADvendio Ad Material ManagementBriefing Script
X

ADvendio Ad Material ManagementBriefing Script PubDate Assignment
X

ADvendio General AdministrationDelivery Report Setting
X

ADvendio General AdministrationError Log
X

ADvendio General AdministrationFeature Setting
X

ADvendio General AdministrationLegal Entity
X

ADvendio General AdministrationLegal Entity Number Allocation
X

ADvendio General AdministrationTab Rule
X

ADvendio General AdministrationTab Setup
X

ADvendio General AdministrationTerms of Payment
X

ADvendio Adserver GatewayAdServer Advertiser ID
X

ADvendio Adserver GatewayAdServer Custom Field
X

ADvendio Adserver GatewayAdServer Exclusion
X

ADvendio Adserver GatewayAdServer ID
X

ADvendio Adserver GatewayAdServer ID AdSpec Assignment
X

ADvendio Adserver GatewayAdServer ID Relation
X

ADvendio Adserver GatewayAdServer Login
X

ADvendio Adserver GatewayAdServer Team Assignment
X

ADvendio Adserver GatewayAdServer customization
X

ADvendio Adserver GatewayContent AdserverID Assignment
X

ADvendio Adserver GatewayUser AdServer Assignment
X

ADvendio Campaign MgmtMedia BasketXXXX
ADvendio Campaign MgmtMedia CampaignXXX
ADvendio Campaign MgmtMedia Campaign team memberXXXX
ADvendio Campaign MgmtSelected Ad server IDXXXX
ADvendio Campaign MgmtCampaign ItemXXXX
ADvendio Campaign MgmtCampaign Item Revenue SplitX

X
ADvendio Campaign MgmtCampaign ContactXXXX
ADvendio Campaign MgmtSelected Brand/ProductXXXX
ADvendio Campaign MgmtSelected publication DateXXXX
ADvendio Campaign MgmtRevenue schedule dailyXXXX
ADvendio Campaign MgmtTargeting NumberXXXX
ADvendio Campaign MgmtDelivery dataX


ADvendio Campaign MgmtRevenue ScheduleXXXX
ADvendio Campaign MgmtFlexible Payment plansXXXX
ADvendio Campaign MgmtSelected RegionXXXX
ADvendio Campaign MgmtSelected CountryXXXX
ADvendio Campaign MgmtSelected ContentXXXX
ADvendio Campaign MgmtSelected CityXXXX
ADvendio Campaign MgmtSelected AreacodeXXXX
ADvendio Campaign MgmtOptimizing VersionXXX
ADvendio Campaign MgmtOptimizing ChangeXXXX
ADvendio Campaign MgmtKey LineXXXX
ADvendio Campaign MgmtEnhanced Delivery DataX


ADvendio Campaign MgmtCreativeXXXX
ADvendio Campaign MgmtCopy ShippingXXXX
ADvendio Campaign MgmtAd Material Contact
X

ADvendio Campaign MgmtAdvertised Brand
X

ADvendio Campaign MgmtAdvertiser Agency relation
X

ADvendio Campaign MgmtAreaCode
X

ADvendio Campaign MgmtBlocked Ad Spec
X

ADvendio Campaign MgmtBlocked AdType
X

ADvendio Campaign MgmtBlocked Placement
X

ADvendio Campaign MgmtBrand
X

ADvendio Campaign MgmtCampaign Item Reach AssignmentXXXX
ADvendio Campaign MgmtCity
X

ADvendio Campaign MgmtCompetitor
X

ADvendio Campaign MgmtCountry
X

ADvendio Campaign MgmtCreative Template Variable
X

ADvendio Campaign MgmtCreative Variable
X

ADvendio Campaign MgmtExcludedPlacement
X

ADvendio Campaign MgmtKey
X

ADvendio Campaign MgmtKey Value
X

ADvendio Campaign MgmtQuote Preference
X

ADvendio Campaign MgmtRegion
X

ADvendio Campaign MgmtText Block
X

ADvendio Campaign MgmtText Block MC Assignment
X

ADvendio Campaign MgmtValue
X

ADvendio Contract MgmtCommitment
X

ADvendio Contract MgmtCommitment condition
X

ADvendio Contract MgmtAccount Commitment Assignment
X

ADvendio Contract MgmtAccount AdPrice Assignment
X

ADvendio Custom Customer Data One
X

ADvendio CustomCustomer Data Three
X

ADvendio CustomCustomer Data Two
X

ADvendio Finance AdministrationAccounting Record
X

ADvendio Finance AdministrationAccounting Rule
X

ADvendio InvoicingInvoice Contacts
X

ADvendio InvoicingInvoice Items
X

ADvendio InvoicingInvoice Numbers
X

ADvendio InvoicingBilling Run
X

ADvendio InvoicingInvoice Preferences
X

ADvendio InvoicingInvoices
X

ADvendio OVKImportedOVKOffer
X

ADvendio OVKImportedOVKPosition
X

ADvendio Inventory Managementadvendio__site__cXXX
ADvendio Inventory Managementadvendio__placement__cXXX
ADvendio Inventory Managementadvendio__ad_type__cXXX
ADvendio Inventory Managementadvendio__ad_specs__cXXX
ADvendio Inventory Managementadvendio__ad_price__cXXX
ADvendio Inventory Managementadvendio__content__cXXX
ADvendio Inventory Management
advendio__placementcontentassignment__c
XXX
ADvendio Inventory Managementadvendio__contentadpriceassignment__cXXX
ADvendio Inventory ManagementKey Ad Price AssignmentXXX
ADvendio Inventory ManagementKeyValue PresetXXX
ADvendio Inventory ManagementKeyValue Preset Ad Price AssignmentXXX
ADvendio Inventory ManagementValue AdPrice AssignmentXXX
ADvendio Inventory ManagementAd Spec RecommendationXXX
ADvendio Inventory ManagementAd Type Rate Category AssingmentXXX
ADvendio Inventory ManagementAd Type RecommendationXXX
ADvendio Inventory ManagementEventDateXXX
ADvendio Inventory ManagementPacket ComponentXXX
ADvendio Inventory ManagementPlacement RecommendationXXX
ADvendio Inventory ManagementPublication DateXXX
ADvendio Inventory ManagementPublication Placement Content AssignmentXXX
ADvendio Inventory ManagementRate CardXXX
ADvendio Inventory ManagementRate CategoryXXX
ADvendio Inventory ManagementRatestepXXX
ADvendio Inventory ManagementReachXXX
ADvendio Inventory ManagementSite Ad Type AssignmentXXX
ADvendio Inventory ManagementSite RecommendationXXX
ADvendio Inventory ManagementTime-Based Guaranteed AIXXX
ADvendio ProgrammaticProgrammatic Account
X

ADvendio ProgrammaticProgrammatic Data
X

ADvendio Publisher PayoutAccount Payable
X

ADvendio Publisher PayoutAccount Payable Condition
X

ADvendio Publisher PayoutCampaignItem Account Payable Assignment
X

ADvendio Publisher PayoutPublisher Payout AdServer Id Assignment
X

ADvendio Publisher PayoutPublisher Payout Condition
X

ADvendio Publisher PayoutPublisher Payout Contract
X

ADvendio Publisher PayoutPublisher Payout InvoiceItem Assignment
X

ADvendio SalesAssigned Mailing list
X

ADvendio SalesAttendee
X

ADvendio SalesBackgroundImage
X

ADvendio SalesBriefing
X

ADvendio SalesDiscussed Advertiser
X

ADvendio SalesE-Mail
X

ADvendio SalesE-Mail Recipient
X

ADvendio SalesForecast
X

ADvendio SalesMailing List
X

ADvendio SalesVisit Report
X

ADvendio SalesVisitReportTextTemplate
X

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